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Medicare with a Personal Touch

Sue Everett works hard to keep her many senior clients safe from unethical sales tactics—and helping them get paid when the unexpected arises

Sue Everett’s life was changed by a simple yet impactful gesture: a personalized note she received from HeathMarkets sales leader Kurt Delfin, after Sue left her previous career. 

“He said, ‘Your resume looks great. At least come talk to me.’ 15 years later, I have an assistant, a storefront, a huge client base—and Kurt’s still my sales leader!”

The personal touch is why Sue became a HealthMarkets insurance agent; she puts her personal touch into every client interaction: “I spend two hours every Sunday doing thank-you notes,” she says. “And outside of my Florida clients, I only do face-to-face meetings.”

Sue’s biggest client segment is Medicare: “In this country, allmost 12,000 people a day turn 65," Sue informs me. She’s hyper-focused on protecting her clients from unethical sales tactics. “There’s a lot of misinformation,” she says. “I do an entire fact-finding process before we even start to pick a plan.” She also offers affordable supplemental indemnity plans which, incredibly, pay clients in cash when injury or illness strike.

This being our gratitude issue, Sue shares her appreciation for her Agent Assistant, Debbie Nagle. “I was really good at what I did, but Debbie’s better than me,” Sue admits with a smile. “I don’t know what I’d do without her.”

Sue starts every day at 6:00 a.m., meditating with crystals; she even uses them with her clients. “They love them,” she notes. Sue intentionally creates a peaceful environment, so her clients feel safe—and it works: “Even though we can’t book open-enrollment appointments until October 1,” Sue notes, “they start calling in the summer: ‘When can we come see you?’ I love that.”

Sue’s storefront is at 21370 Cass Avenue in Clinton Township; walk-ins are welcome.

SUE’S OPEN-ENROLLMENT TIPS FOR MEDICARE BENEFICIARIES AND ACA CLIENTS

  • Open Enrollment for Medicare runs through December 7; ACA Open Enrollment runs from November 1 to January 15

  • Sue’s Consultations are free, so take advantage: “It sounds corny, but I’m here to help.”

  • Be careful trusting promises from healthcare telemarketers: “They’ll change your plans mid-year without fact -finding, they’ll say you can stay with your current agent—often they’re not being honest.”

  • Come prepared with all your questions. “Medicare is confusing. There’s no such thing as a stupid question.”

  • Call Debbie at (586) 424-6464 to schedule an appointment: “Come grab a cup of coffee and let’s make sure you’re in the right plan. We have great coffee!”

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