When it comes to window coverings, most homeowners think in terms of products—blinds, shades, or drapery.
But Sonie Skogerson, known as The Window Fashionista, sees something entirely different.
She sees windows the way a fashion designer sees a wardrobe—as an opportunity to bring together style, fit, and function into one cohesive look.
Her story, recently featured in Pascack Valley City Lifestyle, shows exactly why that perspective matters for homeowners.
From Fashion to Windows: A Natural Transition
Before becoming a leader in the window covering industry, Sonie spent more than a decade in high-end fashion, working with luxury brands and textiles.
As she describes it, her career shift wasn’t as dramatic as it sounds:
She simply went from “dressing people to dressing windows.”
That background is what sets her apart.
Because in both fashion and window design, the same principles apply:
The fit has to be right
The materials have to work
And the final result has to support how it’s used
Why “The Window Fashionista” Approach Matters
What makes Sonie’s approach so effective is her ability to balance design and function—never sacrificing one for the other.
As highlighted in the City Lifestyle feature, she works with homeowners to ensure their window treatments:
Enhance the overall look of the room
Provide the right level of light control
Deliver privacy where needed
Improve comfort and efficiency
Because window coverings aren’t just decorative—they play a critical role in how a home feels and functions every day.
Bringing the Showroom to You
One of the most important parts of Sonie’s process is how she works with homeowners.
Instead of asking clients to guess in a showroom, she brings the experience directly to them.
Her team:
Brings curated samples into the home
Measures each window precisely
Walks through design and function together
Recommends solutions tailored to the space
This “shop-at-home” approach is designed to make the process easier and more personalized.
And it’s where design and function truly come together.
Designing for Real Life
One of the biggest misconceptions about window treatments is that they’re purely about appearance.
In reality, they impact:
Safety (especially with cordless and motorized options)
Energy efficiency
Light control throughout the day
Privacy in key areas of the home
Sonie makes sure every recommendation works for real life—not just for a photo.
That means asking the right questions:
How do you use this room?
What time of day does light matter most?
Do you need flexibility or simplicity?
The answers shape the final design. And with Sonie, you get a design plan, not just a product selection!
Style That Feels Current—and Lasts
While trends always evolve, Sonie focuses on solutions that feel both current and timeless.
Right now, she’s seeing strong interest in:
Natural fabrics and woven textures
Drapery Panels paired with shades for soft layering
Clean, cordless or motorized designs
Decorative trim added to drapes and shades for that pop of pattern and design
Motorized roller shades paired with a custom cornice
One of her favorite combinations?
A shade paired with drapery panels—a look that balances softness, warmth, and function.
It’s a perfect example of her philosophy:
simple, functional, and beautifully designed.
A Woman-Owned Business Rooted in Community
Beyond design, Sonie has built a business centered on relationships and community.
As a local business owner in Bergen County, she emphasizes:
Supporting local schools and organizations
Collaborating with designers and small businesses
Building long-term relationships with homeowners
That connection shows up in the experience she creates for every client.
The Takeaway: It Should Do Both
Sonie Skogerson didn’t just bring her fashion background into window coverings—she elevated the entire experience.
Her approach reminds homeowners that:
The best window coverings don’t force you to choose between design and function.
They deliver both.
If you’re exploring options for your home, her story—featured in Pascack Valley City Lifestyle—is a powerful reminder of what’s possible when you take a design-first approach.
Final Thought
Window coverings are one of the most impactful updates you can make in your home.
Done right, they:
Transform how a space looks
Improve how it feels
And support how you live every day
And that’s exactly what The Window Fashionista is all about.