Tracy Sandler has built a career that seamlessly fuses sports journalism, fandom, and female empowerment. As the founder of Fangirl Sports Network, she has carved out a space in the male-dominated sports industry, proving that women can not only be passionate sports fans but also shape the conversation around the game. While her roots are in Los Angeles and her day-to-day coverage centers on the San Francisco 49ers, her impact extends nationwide—including to the East Coast.
Building a Sports Network for Women
Sandler, a lifelong sports fan and University of Michigan alum, created Fangirl Sports Network nearly a decade ago with the goal of shifting how sports media speaks to women. "At the time, it felt like female fans were either expected to know nothing or just wear a pink jersey," Sandler recalls. "I love pink and sparkles, but not everyone does. I wanted to create content that truly engaged female fans." Through a mix of game analysis, off-the-field stories, and digital media savvy—including TikTok and meme-driven news—she has built a platform that resonates with a new generation of sports enthusiasts.
Super Bowl Week
While covering the Super Bowl in New Orleans this year, we had a chance to catch up with Sandler and ask her a few questions that we thought would speak to our female readers. Sandler's presence at Super Bowl LIX was more than just about covering the game—it was a chance to network, engage, and celebrate the evolving landscape of women in sports media. She attended high-profile events, including the Kelce brothers’ party, where Jason Kelce, the heart and soul of the Philadelphia Eagles, made an impression.
Looking ahead to the 2025 season, Sandler has her eye on several teams, including the Eagles. "The Eagles will continue to be a force to be reckoned with," she predicts. "They have a strong foundation and should remain a major contender in the NFC." Her analysis aligns with the high expectations Philadelphia fans have for their team, especially following seasons of playoff contention.
Beyond Philadelphia, Sandler sees rising threats in the Detroit Lions and Washington Commanders, as well as familiar AFC powerhouses like the Kansas City Chiefs and Buffalo Bills. However, she acknowledges the unpredictable nature of the NFL, where injuries and offseason changes can shift the landscape quickly.
Advice for Women Chasing Their Dreams
Sandler’s journey is one of persistence, passion, and adaptability—lessons she hopes will inspire others. "At the end of the day, you just have to start," she advises. "You have to be flexible. When I first started Fangirl Sports Network, it looked very different from what it is now. But had I not been open to change, it wouldn’t have grown the way it has."
As women continue to break barriers in sports media, Sandler stands as proof that determination and vision can turn an idea into a thriving platform. And while she may primarily cover the 49ers, her reach extends far beyond the Bay Area, making an impact on fans from coast to coast—including those donning green in Philly.
With Super Bowl LX set for Levi’s Stadium in San Francisco next year, all eyes will be on how the season unfolds. If Sandler’s predictions hold true, Eagles fans may have plenty to cheer about come February 2026.
Stay Connected with Tracy!
Website: fgsn.com
Instagram: @tracysandler
"You have to be flexible. When I first started Fangirl Sports Network, it looked very different from what it is now. But had I not been open to change, it wouldn’t have grown the way it has." - Tracy Sandler