Nestled above Goosecup Coffee on Leesburg’s vibrant King Street, Mon Chouchou Baby & Child Boutique is more than an upscale children’s clothing store; it’s a love letter to childhood, community, and thoughtful design. Opened in January by Beth Bullard and Scott Rottmann, who bring backgrounds in healthcare and finance, the store has quickly become a bright spot in downtown Leesburg for parents seeking high-quality, timeless clothing for children.
Bullard, inspired by a desire for a career change and seeking to fill a gap in the local market, envisioned a space where parents could find beautifully made pieces for their little ones without leaving town or compromising on style.
“We saw a major need for a higher-end children’s store here,” Bullard says. “Something curated, with both everyday essentials and special gifts.”
The couple knew they wanted to set up shop in the heart of the community they call home. After living in Leesburg for over a decade, raising children and enjoying the walkable charm of King Street’s restaurants and cafes, downtown felt like the perfect fit. As soon as they found the sunny space above Goosecup, they knew it was their spot.
With the help of an interior designer, Lauren Wodika from LBW Studio, they transformed the space into a boutique that feels straight out of a European village—airy, elegant, and inviting. The name “Mon Chouchou,” French for “my darling,” reflects the boutique’s European influence.
“The idea of ‘my little darling or sweetheart’ is kind of endearing,” Bullard says, “and we want everyone to feel welcome.”
Curated for Quality and Comfort
Mon Chouchou carries a range of thoughtfully selected brands, from sought-after American staples like The Beaufort Bonnet Company and Little English, Pink Chicken New York and Minnow, to harder-to-find European lines imported directly from Paris. The boutique specializes in clothing for newborns through age 12, offering pieces for boys and girls that balance timeless design with practicality.
“We carry a lot of organic cotton, especially for newborns,” Bullard notes. “And we’re always looking for brands that prioritize sustainability and ethical production.”
One standout is Mon Coeur, a brand that creates stylish, eco-conscious pieces from recycled materials and gives back to environmental causes.
Bullard is also excited about the back-to-school sets they will be offering. “We have high quality, timeless and diverse pieces,” she says, “whether you’re looking for something as a gift or something that you can wear every day, we’re trying to offer something for everyone.”
A Family Affair
The couple runs Mon Chouchou entirely themselves, often alongside Bullard’s children, ages 9 and 11, who spend time in the store. “It’s very much a family business,” Bullard says. “Customers get to know us—and our kids!”
The space is designed with families in mind. A cozy corner with toys, books, and Magna-Tiles keeps children entertained while parents browse. Plush chairs by the windows and a relaxed atmosphere encourage lingering. There’s even a spacious dressing room with a changing table that doubles as a quiet nursing space for new moms.
“Instead of children wanting to leave right away, they want to stay and play, and their parents end up trying to shoo them out,” Bullard says with a laugh.
Partnering with Goosecup downstairs, Mon Chouchou offers the chance to grab a latte or glass of wine and browse while the kids play. “We want people to feel like they can come, relax, and enjoy their time,” Bullard says.
From wine-and-cheese socials with neighborhood groups to book readings and kids’ music classes, Mon Chouchou is quickly becoming a local hub. “It’s been even better than we imagined,” Rottmann says. “We’ve had such a warm reception from families.”
For Bullard and Rottmann, the boutique is more than just a business—it’s a joyful new chapter that blends their professional backgrounds with a shared dream. And the community has responded with resoundingly positive feedback.
As Bullard puts it, “I feel like we’re creating something that gives people somewhere to come and see something that they haven’t seen before, and that feels really good.”
Whether you’re shopping for a baby shower, back-to-school outfits, or just browsing with a cup of coffee in hand, Mon Chouchou is a place where parents, children, and neighbors escape the everyday bustle, relax and feel at home.
“We want people to feel like they can come, relax, and enjoy their time.” —Beth Bullard
“We have high quality, timeless and diverse pieces, whether you’re looking for something as a gift or something that you can wear every day.” —Beth Bullard