In 2015, Decatur based Bo Brown, Lee Mayfield, and Nathan Evick decided to start making the spirits they shared a passion for. As fans of cocktails, they saw not enough people were producing Gin, Amari, Rum and other cocktail driven spirits. So, they set out to learn as much as they could, and the result is Murrell’s Row, spirits distilled in Decatur. Currently the brand offers three spirits, two different gins, and one amaro, all inspired from many things ranging from fragrances, gardening, cocktails, and travel.
GinGin was their answer to a gin drinker's gin, juniper forward with a hint of citrus and celery seed. Tulsi is their botanical or new world gin, allowing other botanicals to shine through ahead of the juniper berry. The founders cite the combination of Holy Basil and Cardamom as their way of creating a perfect balance and a unique approach. Both gins are 94 proof specifically to shine in cocktails, but still approachable on their own. The Amaro was always planned but came later.
“Through trial and error, we came to Eno, our “cola” amaro, something approachable with citrus, baking spices, vanilla, hyssop, and bitter orange and gentian root for bittering to balance the sweetness,” says cofounder Mayfield.
The spirits can be found through the brand’s Instagram and in local spots such as Decatur Package, My Friends Bottle Shop, Elemental, and Jax Package.