For many discerning westsiders, Sinem Brown has become one of the most connected names in luxury travel—the person friends call when they need the impossible reservation in Capri, the perfect multigenerational family itinerary or a flawlessly executed last-minute escape. The founder of SS Gold Travel, Brown specializes in highly personalized luxury planning for founders, executives, families and high-profile clients around the world, handling everything from milestone celebrations and European summers to weddings, honeymoons and complex group trips. “We create highly personalized luxury experiences that feel seamless from start to finish,” Brown says. “Our clients want thoughtful planning, insider access and experiences that truly fit the way they live and travel. For me, it’s always about creating memories and making people feel taken care of.” Based in Mandeville Canyon with her husband and twin boys, Brown says Brentwood’s balance of beauty, community and ease is part of what inspires the way she approaches her work. “Brentwood has such a unique balance to it,” she says. “It feels peaceful and family-oriented while still being incredibly inspiring and connected. No matter where I’ve been, coming home here always feels grounding.” Brown has also recently expanded into product development with the launch of Aervé, an eco-friendly luggage care line inspired by years spent traversing through international airports and hotels. Here, Brown shares a few of her favorite local spots. ssgoldtravel.com; getaerve.com
“I absolutely love the quality of Kilte and how they make comfortable clothes feel chic and effortless. They also make really great travel sets. I was so excited when I saw their store open on Montana!” 1306 Montana Ave., Santa Monica; 310-310-8798; kiltecollection.com
“I’ve been waiting for something like The Wilkes for so long. I love the cozy, classic feel of the space—it’s elevated but still welcoming and comfortable. It’s perfect for date nights, dinners with friends or hosting clients, and the vibe feels very timeless LA.” 148 S. Barrington Ave.; 310-474-3030; thewilkesla.com
“I’ve been getting flowers delivered to my house from Anthony’s Flowers every two weeks for years and years and they are absolutely fantastic. They know what I like now, so if I ask for bouquets or arrangements for friends, they are on it and truly go above and beyond.” 110 S. Barrington Ave., Suite B; 310-476-9610; anthonysflowers.com
“Parakeet Cafe is our go-to spot with the kids to get delicious avocado toast, pastries and hot chocolate. It’s easy, fun, cute and great for all of us.” 13050 San Vicente Blvd., Suite 112; 310-746-5828; parakeetcafe.com
“I love Summer Pilates. I definitely feel the summer state of mind when I’m there. Tesla is an incredible instructor: motivating, knowledgeable and always brings such amazing energy to every class.” 625 Montana Ave., Suite B; 310-901-2207; summer-pilates.com
“Locanda Portofino is our favorite date-night spot. We love it there—it feels very authentic Italian and the staff is fantastic. It’s a repeat spot for sure.” 1111 Montana Ave., Santa Monica; 310-394-2070; locandaportofino.com
“I love shopping at Dôen because it feels effortlessly beautiful—timeless pieces, soft feminine details and a California ease that somehow always feels both elevated and lived-in.” 225 26th St., Suite 37; shopdoen.com