Can kindness transform a city? Joe Logrippo thinks so. With his Naples NICE campaign, Joe is leading a movement to model for our youth showing them how to build a community that’s rooted in kindness and compassion. And it’s not just another feel-good initiative—Joe is on a mission to make Naples the kindness epicenter in the world.
Joe’s inspiration for Naples NICE came from seeing a troubling shift. Small acts of kindness—once a signature of Naples—were disappearing. From honking horns to hurried attitudes, everyday courtesies were fading. “Where did the smiles go? Where are the waves?” Joe wondered, realizing that if things didn’t change, the spirit of kindness in Naples would eventually die.
Naples NICE was born from this realization. Joe wanted to go beyond talking about kindness—he wanted to make it a defining feature of Naples’ identity. For him, this movement is about more than creating a positive environment today. It’s about setting an example for young people and showing them that kindness can build a strong, connected community.
Joe is calling on downtown Naples businesses to be leaders in this movement. “Businesses are the heartbeat of our city,” Joe says. “They set the tone for our community.” By joining Naples NICE, businesses can help reshape the city’s culture, showing both locals and visitors that kindness is essential to who we are. Joe believes that when businesses model kindness, they send a powerful message: kindness is not just an option—it’s the way forward.
Businesses can be a visible part of this transformation by proudly displaying Naples NICE stickers and signage. “When customers see that emblem, they’ll know they’re entering a space that values kindness,” Joe explains. He also encourages business owners to inspire their staff to embody the campaign’s values, creating a ripple effect of kindness throughout the community.
But Naples NICE isn’t just about the present—it’s about shaping the future. Joe envisions a Naples where visitors don’t just admire the beautiful beaches but leave feeling uplifted by the kindness they experienced. His goal is to create a ripple effect that reaches far beyond Naples, showing the world that kindness is as vital to a city’s identity as its physical beauty.
To make this vision a reality, Naples NICE offers simple ways for businesses to get involved. First, display Naples NICE branding in your establishment. Second, inspire your staff to live out the values of kindness in their interactions. Third, join community initiatives like random acts of kindness days, holiday drives, and volunteer opportunities. Finally, spread the word on social media using the hashtag #NaplesNICE.
Throughout the year, Naples NICE will host kindness challenges, inviting businesses and residents to reshape Naples’ culture together. “This isn’t just about making people feel welcome today,” Joe says. “It’s about showing the next generation that kindness is powerful—and cool.”
Join Joe Logrippo and the next generation of leaders and make Naples NICE!
Article by City Lifestyle Naples
Photography by Samantha Bloom & Provided
Originally published in Naples City Lifestyle