Toni Urtiaga
Tell us about your business.
I am a licensed real estate advisor with John R. Wood Properties, affiliated with Gulf Coast Luxury Group, specializing in luxury residential real estate in Southwest Florida. My business falls within the luxury home sales and advisory category. I provide elevated buyer and seller representation, including strategic pricing, bespoke marketing, property sourcing, and skilled negotiation. Backed by the legacy of John R. Wood Properties and the global reach of Christie’s International Real Estate, I deliver a discreet, high-touch experience focused on protecting and enhancing my clients’ real estate investments.
How does your business connect with or contribute to the Naples community?
My business is deeply connected to the Naples community through trusted local relationships, market expertise, and a commitment to stewardship. As a real estate advisor with John R. Wood Properties and Gulf Coast Luxury Group, I work closely with local homeowners, buyers, builders, and service professionals to help preserve property values and support the long-term health of our neighborhoods. Beyond transactions, I contribute by educating clients on the Naples market, guiding responsible homeownership, and helping both seasonal and full-time residents feel confident, connected, and well cared for in the community they’ve chosen to call home.
What’s one thing you’ve learned from the Naples community that has impacted your business?
One of the most impactful lessons I’ve learned from the Naples community is that trust and reputation matter more than speed or volume. Naples clients value discretion, integrity, and long-term relationships, and that has shaped how I do business—prioritizing thoughtful guidance, clear communication, and service that extends well beyond the transaction. This community has reinforced that success here comes from being a trusted advisor, not just a volume producer.
Matthew Goodwin
Tell us about your business.
I’m the founder of Goodwin Law, P.A., a Florida-based law firm and title company that helps individuals and families navigate some of life’s most important transitions. We fall into the “home” category in multiple ways — not only do we handle real estate transactions across the state, but we also provide comprehensive estate planning and probate administration services to help clients protect their home and legacy. On the real estate side, we manage everything from contract to closing — clearing title, managing funds, working with lenders, and resolving any legal issues that might arise. Our firm collaborates with hundreds of realtors and investors throughout Florida to ensure transactions are smooth, secure, and timely. Beyond closings, we also help people plan for the future and navigate loss. Our estate planning services include wills, trusts, powers of attorney, and strategies tailored to preserve assets and minimize risk. And when a loved one passes away, our probate administration team supports families through the legal process of settling estates — handling court filings, public notices, asset inventories, and final distributions with clarity and care. Whether you’re buying your first home, preparing a legacy for your children, or settling a family member’s estate, Goodwin Law, P.A. is built to provide smart legal guidance and peace of mind — all under one roof.
Looking ahead, what legacy do you hope to leave behind?
I want my legacy to be about building more than just a successful business — I want to be remembered for building people. For my family, that means modeling what’s possible when you take risks, bet on yourself, and lead with integrity. I want my kids to know that success isn’t about titles or money — it’s about being resilient, staying curious, and showing up for others.
Trent Brands - 190
Tell us about your business.
Title and escrow services.
How does your business connect with or contribute to the Naples community?
We serve our hometown heroes, we make the home closing process, easy and affordable for those who serve our community.
What’s one thing you’ve learned from the Naples community that has impacted your business?
Naples is full of like-minded people that want a better community to live in.
How do you hope your business will grow or evolve in the next year?
We want to be the number one title company for veterans, first responders and teachers.
Looking ahead, what legacy do you hope to leave behind for future generations both within your family and community?
I hope to leave a positive lasting impression not just in real estate, but in the community as a whole.
What local business do you recommend to others in the home services/real estate/building/design fields?
Becker Home Maintenance is great.
Stephen Gondos
Tell us about your business.
I own a franchise location Made in the Shade Naples. We sell and install window treatments both for residential and Commercial. We service from Bonita to Marco Island and everywhere in between. I have over 18yrs in the industry but have been running this franchise since 2018.
What’s one thing you’ve learned from the Naples community that has impacted your business?
People are so friendly here, and a lot of this is attributed to the Midwestern values. They want a quality product but most importantly they want service. I go above and beyond for my clients and that's what sets me apart from my competition.
How do you hope your business will grow or evolve in the next year?
We’ve seen steady growth in the Naples area between the older houses needing complete renovations to a lot of new communities needing Blinds and shades for their new homes.
What are trends you are seeing that indicate the future of your industry?
Motorization and smartphone integration with shades is growing more and more. With everyone wanting Alexa enabled devices we've been selling more and more motorized shades with that capability and have become experts in Motorized shades.
Looking ahead, what legacy do you hope to leave behind for future generations both within your family and community?
I strive to be the best retailer in Window treatments with the best service. I come from a family of entrepreneurs and my dad would always say it's best to get rich slow. After 40 years he was widely known as the best most knowledgeable person in the flooring industry, with excellent customer service. Take care of your customers and they'll take care of you.
Madelyn Werder
Tell us about your business.
I own a full-service social media marketing company in Naples built on storytelling, creativity, and strong brand identity. I work with luxury and lifestyle businesses—including automotive dealerships, yachting, wellness, and artists—to bring clarity, personality, and intention to their social media presence. My approach is hands-on and highly creative, focused on making brands feel memorable, elevated, and real. I help businesses show up on social media in a way that feels confident and aligned—so the content doesn’t just perform, it reflects who they truly are.
How does your business connect with or contribute to the Naples community?
My business is deeply rooted in the Naples community because I genuinely understand the people, the lifestyle, and the standards expected here. Being local matters to me—I know what feels authentic, what resonates, and how to position brands in a way that’s both intentional and strategic. My focus is on thoughtful storytelling paired with strong visual presence, helping local brands, creatives, and businesses show up in a way that feels polished, confident, and true to who they are.
What are trends you are seeing that indicate the future of your industry?
Authenticity is going to continue paying off on social media. As audiences become more selective, they’re drawn to brands and people that feel warm, personable, and real—because that’s what builds trust and lasting growth. I foresee this trend accelerating as we’re living in a unique time where younger generations have more opportunities than ever to build wealth and step into luxury spaces earlier in life. As the audience expands, content is shifting away from overly polished imagery and toward storytelling that feels human and relatable. The accounts that succeed will be the ones confident enough to let personality lead and connect in a genuine way.
Joey Guarino
Tell us about your business.
Real estate has been my passion for the past seven years and counting. My career began in Indiana and Illinois before I made Naples my home. Today, I lead the Naples division of the Gina Guarino Group with John R. Wood Properties, while remaining licensed in Indiana and Illinois as well. Now I’m expanding that mission as the owner of Checked & True Home Watch, LLC, offering trusted, professional home watch services so homeowners can live seasonally or travel knowing their home is cared for with confidence.
How does your business connect with or contribute to the Naples community?
Naples is built on relationships, and my business is rooted in serving people with care, integrity, and consistency. Whether I’m helping someone sell or buy a home, or watching over their home while they’re away, my goal is to support homeowners and contribute to the peace of mind that makes this community such a special place to live.
What’s one thing you’ve learned from the Naples community that has impacted your business?
Naples has shown me the value of trust and personal connection. People here appreciate professionalism, but they remember how you make them feel. That mindset has shaped the way I lead, serve clients, and build long-term relationships.
What are trends you are seeing that indicate the future of your industry?
We live in a time of “here and now.” People expect faster communication, stronger service, and a higher level of professionalism than ever before. The future belongs to businesses that are responsive, consistent, and trusted, especially when it comes to protecting one of your biggest investments: your home.
Todd Rusteberg
Tell us about your business.
My practice sits at the intersection of luxury residential real estate, strategic advisory, and seamless relocation. Licensed in both Illinois and Florida, I work with clients navigating significant residential, lifestyle, and investment decisions across two highly competitive markets. I am affiliated with William Raveis Luxury Real Estate in Naples and Keller Williams Experience Realty in the Chicagoland area, I often guide clients on both sides of their move from selling a primary residence in Illinois to securing a second home, investment property, or waterfront residence in Naples. As I like to say, from the Chicago skyline to the Naples coastline, I help people move to Paradise! After a 35-year corporate career which includes my last ten years as a Partner at an international IT consulting firm advising high-level, high-profile clients, that want and expect the highest-level service, I am comfortable dealing with demanding clients and helping them navigate their real estate investments. My focus is to deliver a highly personalized, high-touch experience protecting value, simplifying the buying and selling process, and ensuring clients move forward with clarity and confidence.
What’s one thing you’ve learned from the Naples community that has impacted your business?
Naples values relationships and integrity and people here expect professionalism, but they also want authenticity and I place high value on that. That mindset has reinforced how I operate my business. Clear communication, follow-through, and long-term relationships over short-term wins is critical for my success. I have met some great people through the Naples Lifestyle Magazine Events and my business and I value the deep relationships I have formed here, and my goal is to continue to build and deepen those relationships.
Ricky Hanks
Tell us about your business.
Established in 2006, we are a family-owned roofing company providing professional residential and commercial roofing services. Our expertise includes tile, metal, shingle, and all flat roof systems, with a commitment to long-lasting quality and customer satisfaction.
How does your business connect with or contribute to the Naples community?
Free community roof check days. We host a quarterly or annual free roof inspection day for seniors, veterans, teachers, and single-parent households.
What’s one thing you’ve learned from the Naples community that has impacted your business?
The Naples community has shown us the importance of relationships. People here want to know who they’re working with and that their home is being treated with care. That’s influenced everything from how we communicate to how we approach every roof we work on.
How do you hope your business will grow or evolve in the next year?
In the next year, we hope to grow by expanding our expertise in long-lasting roofing solutions suited for Naples’ coastal environment, while continuing to provide the personal service of a family-owned company.
Looking ahead, what legacy do you hope to leave behind for future generations both within your family and community?
We hope to leave behind a legacy of trust in the Naples community—one where our name stands for quality, honesty, and taking care of people, while showing the next generation that success comes from doing things the right way.
What local business do you recommend to others in the home services/real estate/building/design fields?
Perfect Solutions for all of your home automation and lighting.
Michael Downer & Jennifer McCullough
Tell us about your business.
Quintessential Naples operates in the luxury real estate and real estate advisory space, serving buyers, sellers, and investors throughout Naples and the surrounding coastal communities. We specialize in residential, luxury, golf, waterfront, and lifestyle-driven properties, offering concierge-level service rooted in experience, market knowledge, and disciplined negotiation. Our approach blends time-tested real estate fundamentals with modern marketing, data analysis, and strategic guidance to help customers make confident, well-informed decisions at every stage of the process.
How does your business connect with or contribute to the Naples community?
Naples is not just where we work—it’s home. We are deeply connected to the community through long-standing relationships with local businesses, service providers, and neighborhood organizations. We take pride in helping people put down roots here, preserving Naples' character while supporting responsible growth. By guiding thoughtful transactions and encouraging long-term stewardship of property, we help strengthen neighborhoods and contribute to the stability and vitality of the local market.
What’s one thing you’ve learned from the Naples community that has impacted your business?
The Naples community values trust, discretion, and consistency. Relationships matter here, and reputations are built over time. That understanding has shaped how we do business, favoring clear communication, measured advice, and a long-term perspective over short-term wins. Doing things the right way still matters, and Naples reminds us of that every day.