City Lifestyle

Want to start a publication?

Learn More

Featured Article

Never About Beauty, The Journey to Finding Yourself Again

How Andrea Schlecht built Dermani MedSpa on a mission to create a safe space

Andrea Schlecht came from business, not aesthetics. With an MBA and spent years stepping into struggling restaurants to rebuild their systems. At home, that balance continues. Her husband, Matthias, brings structure to her ideas. Where Andrea sees possibility, he brings focus. Together, they have built a partnership with a vision that goes beyond services.

When Andrea entered the aesthetic industry, she didn't know her research would lead her to build her own clinic over time. When she looked into becoming a customer at other med spas, she learned she didn't enjoy the lack of transparency about prices and the products used in treatment. Those interactions set her on a new path, as she approached other med spas in the industry the same way, in asking about offerings, her background started to help her see what was broken and what needed to change. But more importantly, she believed it didn't have to be this way and decided she could build it through the lens of a woman who knew what it felt like to walk in, unsure, only to encounter a lack of transparency that was too unsettling to ignore.

The early vision lived on a simple vision board. It was not about creating something flashy, but on that original board lived something honest to create a place where pricing made sense, providers were transparent about products used, and every woman felt welcome the moment she walked in, something she never felt at other medspas. That vision strengthened when she found Dermani, their model, which allowed her to offer fair, consistent pricing backed by strong partnerships built for product verification. For Andrea, accessibility and safety were not marketing tools. It was the right way to do business in aesthetics. 

Andrea did not fit the traditional image of a med spa owner, and early on, that affected her confidence both as a client and as a business owner. She had to redefine what it meant to belong, to lead, and to try for success. Her leadership reflects inclusion, learning from the personal journey of her daughter, Sophie. She builds her team by recognizing that people with disabilities and neurodiversity are valuable, and that everyone, regardless of who they are, works best when not forced into a one-size-fits-all mold. It requires more effort, more listening, and more intention, but it creates a stronger, more connected team, something that she has been a champion committed to providing a place where all her team members feel seen. Andrea curated her team around that belief as well. Technical skill matters, but empathy matters more. Every team member a consultation starts by understanding what a client sees when they look in the mirror, because confidence is not universal.

Trust takes time, a lesson she learned from both the internal and external world when opening her own clinic. You can have all the right intentions, but clients and team members will still arrive guarded after poor past experiences. Years of inconsistent practices across the industry have left many unsure of what is safe, what is real, whom to believe, and whether they will be welcomed. Andrea saw it in conversations, in hesitation, and in clients seeking to fix work that should have never been done in the first place. Instead of working around those realities, she leaned into them.

Dermani MedSpa has become a place where saying no is okay, and it is done in a safe, welcoming space by offering clients better alternatives that support their long-term happiness rather than just short-term goals. Clients often come in with inspirational photos and expectations shaped by social media and models with facial structures different from their own. Andrea and her team listen first, then guide. Sometimes that means explaining why something is not the right choice. Sometimes it means helping the client through their own image issues that go deeper than what is seen at the surface. Andrea and her team know that what they say is not always what clients want to hear, but they do so out of care and concern for clients' overall well-being.

One client’s journey that stays with Andrea. After the client lost more than 160 pounds, Dermani helped her reconnect with herself. A process that was slow and intentional; it focused on restoring balance while the weight was lost rather than rushing to achieve the final results right away. Over time, she began to recognize the person in the mirror again, the dips in her cheeks went away, and the face she remembered returned in the ways that mattered. For Andrea, those moments are what Dermani is all about: transformation that returns you to who you want to be.

Because behind every appointment is a person, not just a procedure. Things shift with life, with motherhood, with weight changes, and with the quiet insecurities that creep in mentally as we age, that are not always spoken out loud. Andrea imagines Dermani becoming a third space, a place where women can simply come in, sit down, and exist in community. Because her goal is to create places where women feel safe, understood, and are able to see themselves clearly in themselves and in others.