New Brew Benefits Our Beloved Hooch

Have you tried the newest brew to hit the neighborhood? Helen Yeah is a laidback golden ale that pays homage to the charming Bavarian-themed town of Helen, Georgia, situated along the banks of the Chattahoochee River. Fifteen percent of the proceeds from each sale will go toward Chattahoochee Riverkeeper’s cleanup and water-quality monitoring programs in the headwaters of the Chattahoochee.   

"Being raised as a steward to the environment, preserving this beauty has become a mission point for our company in the form of sustainability. This combined with our passion for philanthropy has brought us to a wonderful partnership with our local water leaders, Chattahoochee Riverkeeper," says Nick Tanner, Founder and Brewmaster at Cherry Street. "Considering our brewery water, as well as most of Atlanta's water, comes from the Chattahoochee River, it is vital for the conservation of this stretch of water for the future as food/water sources and recreation. Aligning ourselves with organizations that believe in the same conservation as we do, like Orvis, will help get us closer to keeping cleaner waters for all." 

Cherry Street Brewing Company has partnered with Orvis to craft a special beer called “Helen Yeah”—the official beer of a cleaner Chattahoochee River—which supports conservation efforts in the North Georgia Mountains. This collaboration not only highlights the importance of protecting our natural resources, but also demonstrates how businesses can join forces for a greater cause. By teaming up with Orvis, a company dedicated to promoting responsible outdoor recreation and environmental stewardship, the goal is to make a positive impact on North Georgia’s picturesque waterways.

Order a Helen Yeah at any of Cherry Street's three locations or ask your local package store to stock it!

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