NextHome Realty Consultants

NextHome Realty Consultants is a progressive real estate franchise with consumer-focused branding, technology, and marketing, based in North Augusta, South Carolina. NextHome is not your typical brokerage. “We are the Apple® of real estate. We are techy, but fun and innovative.” states owner, Wilbur Lane. With NextHome being in the sales field, they desire to be different and embrace their differences. For instance, unlike any other real estate organization, NextHome has a french bulldog mascot and is branded in bright orange.

As an adolescent, Lane never intended to become a broker, and actually has a background in animation and design, but has always had an entrepreneurial spirit. Even so, owning a brokerage was never something Lane envisioned for himself. His team encouraged and pushed him in the direction of owning a brokerage and we are glad they did. “I truly believe that God will put things before you, you have to listen” says Lane. NextHome North Augusta launched April 1st of 2021.

Wilbur Lane has now been in this business for 15 years and worked at a lot of different brokerages until he found that NextHome was the one for him. After researching franchises and coming close to signing with a competitor, James Dwiggins, CEO of NextHome, reached out to Lane and within seconds Lane knew NextHome was where he needed to be. Lane desired to create a space that felt familial and supportive. NextHome offered exactly that. 

Lane has known his agents for a while, some he has known since they have started in the business. Lane states, “One true testament of this brand and our local company is that most of my agents are new. My senior agent has been in the business for 16 years but after her, the experience drops down to 4 years and then 2 years of being in this business.” While other brokerages may tend to avoid new agents, Wilbur Lane has made it his mission to teach and implement real life situations in the training he offers, so that his agents are well-equipped to handle any and every situation that may come their way. 

To say that the staff at NextHome is friendly would be an understatement, they are very much a family. They seek to encourage and challenge one another and are always looking out for the best interest of their client. Their desire to be a home for agents who have not found a home is noteworthy and the same goes for their clients. “We understand money is good for the good that it can do, but we want to help people get into a house that they love and feel safe in,” says Wilbur Lane.

Looking to buy or sell a home? Look no further than NextHome Realty Consultants! NextHome can provide all your real estate needs from buying and selling houses and some commercial properties, as well as handling land, investment properties, new homes, and new construction. NextHome can provide information about preparing your home for sale, pricing your home appropriately, marketing it effectively, going through the inspection process, and receiving a timely market evaluation. NextHome also has a preferred in-house partner with HomeStar Financial. 

For more information on how to buy or sell your home through NextHome, visit their website at or you can reach them at 803-480-7192.

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