Good Bourbon for a Good Cause (GBGC) is a non-profit organization that blends the world of philanthropy with the love for bourbon. Founded in 2018 by Garrison Brothers Distillery, this unique initiative has been making a positive impact by leveraging the popularity of bourbon to support various charitable causes and uplift communities in need. “We believe that good bourbon can change the world,” says founder Dan Garrison.
At the heart of GBGC is a deep-rooted belief in the power of collective generosity. They partner with renowned bourbon distilleries, wineries, breweries and enthusiasts to host events, auctions and tastings to raise funds for charities across a range of causes.
GBGC works with organizations that help American veterans and their families recover from debilitating medical, mental health and psychological challenges such as post-traumatic stress disorder. They also partner with organizations dedicated to conserving and preserving nature, wildlife, green spaces and historical landmarks and sites.
What sets GBGC apart is its ability to unite bourbon enthusiasts around a shared passion for philanthropy. Bourbon aficionados can support the cause by attending tastings, making donations, or participating in exclusive auctions to acquire rare and limited-edition bottles.
When Hurricane Harvey struck the Gulf Coast in 2019, they took action. Garrison Brothers' Master Distiller Donnis Todd set aside 15 barrels filled that day and labeled them "Hurricane Tough." GBGC subsequently offered a free bottle of this limited release to the first 1,000 people who donated $100 or more to Team Rubicon, an organization that combines the expertise of military veterans with first responders to swiftly deploy emergency response teams.
"The response was astounding. Within 72 hours, we raised over $175,000! That's when I knew good bourbon can do great things," says Hope Parkerson, GBGC's chief mission director.
In addition to this charitable endeavor, GBGC has been actively involved in a century-long initiative to enhance the beauty of Balmorhea State Park, which inspired the namesake of Garrison Brothers' award-winning Balmorhea whiskey. Last year, GBGC completed its inaugural project at Balmorhea State Park, planting 25 grove trees to provide increased shade.
“This year, we are focusing on getting the funding and drafting the proposal to build an architecturally stunning hike and bike trail from Johnson City to Fredericksburg,” says Parkerson. “It will be beautiful.”
By harnessing the collective goodwill of bourbon enthusiasts, GBGC continues to raise a glass to a brighter future.