Kim Cassens, owner of the Nothing Bundt Cakes locations in Minnetonka, Eden Prairie, Eagan, and Mall of America, admits she is no baker. Her background is in business and marketing, and before coming to Nothing Bundt Cakes, she worked as a project manager at a software development company. After leaving her position, Kim stopped at the Eden Prairie Nothing Bundt Cakes to pick up a bundt. After that one cake, she decided it was a business she wanted to be a part of. It was that good.
Beyond the bundt cakes themselves, what appealed to Kim was the culture. “It’s a product you can do a lot with in your community.” Not only is Nothing Bundt Cakes a part of so many celebrations big and small for so many families, Kim also partners with The Birthday Party Project to extend her reach even further. The Birthday Party Project is a non-profit that helps to throw birthday parties for kids and families who couldn’t have them otherwise. Kim provides some of the cakes The Birthday Party Project serves at children’s celebrations.
Nothing Bundt Cakes makes a lot of cakes. A single store can go through more than 350 pounds of eggs and nearly 25 gallons of frosting in a single day. And all of that goes into bundt cakes. “I hesitate to call them bakeries because we only make bundt cakes,” says Kim. She settles on the term “bundt bakeries,” which is fitting for the store’s name.
Kim’s initial store was located in Minnetonka. It opened nearly nine years ago, and for most of that time, she only had the one location. Just last year, Kim took over Eden Prairie, Eagan, and opened the Mall of America location. This expansion is set to continue. At the time of writing, Kim plans to have opened a new store near Prior Lake this year. From her time as a project manager, Kim uses a lot of the same skills at Nothing Bundt Cakes. “Managing people, building teams and processes” are perennially applicable, as well as “figuring out what’s going to work and what’s not going to work,” says Kim.
As the business has grown, more and more of Kim’s family members have come to work with her as well. Her eldest son is her accountant, and her middle son is her director of operations, who plans to take over the business someday.
Kim is tight-lipped about how bakers can capture some of Nothing Bundt Cakes’ deliciousness. For baking, “follow the recipe,” she says simply. If baking isn’t your forte, then Nothing Bundt Cakes is always available to whip up however many delicious ring-shaped desserts you need, each one lovingly frosted to perfection. Try a familiar flavor, or discover your newest bundt passion. Either way, your party guests will clamor for seconds!
nothingbundtcakes.com
A store can go through more than 350 pounds of eggs and nearly 25 gallons of frosting in a single day.