Olive R Twist Olive Oil Company has become a cherished destination for gourmet lovers in Ridgewood, offering an unparalleled experience in fine olive oils and balsamic vinegars. Founders Marianne Krantz and Andrea Volter share a journey marked by passion, friendship, and a dedication to quality that brings customers back time and again.
Inspiration Behind the Business
The seeds for Olive R Twist were sown during a business trip Volter took to High Point, North Carolina. While staying with a friend in Raleigh, Volter was introduced to exceptional extra virgin olive oils and balsamic vinegars. Her immediate fascination with these products led her to a store where she spent an hour sampling different varieties. This experience ignited her desire to open a similar store. When she shared her idea with Krantz, her longtime friend and former client, Krantz was equally enthusiastic. The duo, who had known each other since 2003, decided to partner up. They secured a location in Ridgewood, and after a period of renovation and extensive training, Olive R Twist opened its doors on May 1, 2018.
What Sets Olive R Twist Apart
Olive R Twist is not just a store; it’s an experience. Unlike typical supermarkets or online stores, Olive R Twist offers a ‘tasting room’ where customers can sample over 60 varieties of olive oils and balsamic vinegars. Krantz emphasizes the importance of tasting before purchasing, something that’s rare in conventional retail settings. The store’s commitment to high-quality, unrefined olive oils and aged balsamic vinegars ensures that customers are getting the best products available.
The choice to focus on these premium products came from a shared passion for fresh, healthy ingredients. Krantz explains, “Many commercially available olive oils and balsamics are inferior, overly processed, or falsely labeled.” Olive R Twist prides itself on offering products that are completely unrefined, made from early harvest olives, and fully traceable. This dedication extends to their gourmet food products and cooking classes, which complement their core offerings and provide customers with hands-on ways to learn about and enjoy their purchases.
Embracing Female Entrepreneurship
For Krantz and Volter, leading Olive R Twist is a testament to their belief in female empowerment and entrepreneurship. Krantz, who had previously worked in commercial banking, and Volter, an interior designer, both bring valuable skills and perspectives to their business. Krantz’s goal of being a role model for her daughter and inspiring young women through their business is central to her mission. The store’s workforce, which includes many women, reflects this commitment.
Looking Ahead
The future of Olive R Twist looks bright. Volter envisions continuing to offer premium olive oils and balsamic vinegars while educating customers about their health benefits. They are also excited about periodically updating their specialty foods, gift items, and kitchenware to keep the store experience fresh and engaging.
Some of the store's most memorable milestones include cooking classes and tasting events, which have been met with enthusiasm. These interactive experiences enhance the store’s appeal, providing customers with both education and entertainment.
Enhancing the Customer Experience
Cooking classes and custom gifts are integral to Olive R Twist’s offerings. Krantz notes, “These classes not only offer creative recipe ideas but also foster a fun environment where customers can explore new ways to use olive oils and balsamics.” Custom gift baskets and curated kitchenware make for perfect presents, appealing to everyone from home cooks to professional chefs. Customer feedback highlights the popularity of these classes and the joy of receiving personalized gifts.
Advice for Aspiring Entrepreneurs
For those considering starting their own business, particularly women in the culinary industry, Volter’s advice is to believe in oneself and follow one’s passion. She emphasizes the importance of a solid business plan, focusing on one’s vision, and being open to advice and support. The journey of entrepreneurship is one of persistence, patience, and enjoyment.
The Role of Quality Ingredients
Volter firmly believes that high-quality ingredients like extra virgin olive oil and aged balsamic vinegar are crucial for enhancing the culinary experience. Sharing, “These ingredients not only make dishes more flavorful but also offer significant health benefits. Fresh, cold-pressed olive oil and barrel-aged balsamic vinegar can transform everyday cooking into gourmet experiences.”
Community and Future Aspirations
Olive R Twist has found a supportive and vibrant community in Ridgewood. Krantz and Volter value their connection to Bergen County and appreciate the support of the local Chamber of Commerce. Their customers come from across the county and beyond, drawn by the promise of premium, healthy ingredients.
As they look to the future, Krantz and Volter remain dedicated to their mission of providing exceptional products and experiences. Their story is one of friendship, passion, and a shared commitment to excellence that continues to enrich their community and inspire their customers.
For more information visit olivertwistoliveoil.com.
“Many commercially available olive oils and balsamics are inferior, overly processed, or falsely labeled.” - Marianne Krantz
“These ingredients not only make dishes more flavorful but also offer significant health benefits. Fresh, cold-pressed olive oil and barrel-aged balsamic vinegar can transform everyday cooking into gourmet experiences.” - Andrea Volter