The Alpharetta Convention and Visitors Bureau (CVB) recently approved the appointment of two new members to its Board of Directors. Tristan Haas, General Manager of The Hamilton Alpharetta, and Alex Morales, General Manager of the Atlanta Marriott Alpharetta, will represent the city’s lodging industry, bringing valuable leadership and hospitality expertise to the board.
As a destination marketing organization, the Alpharetta Convention & Visitors Bureau was created specifically to promote tourism in the fast-growing City of Alpharetta.
The ACVB works closely with community stakeholders to market and promote Alpharetta under the direction of the President/CEO and the Alpharetta Convention & Visitors Bureau’s Board of Directors. Board meetings are conducted to inform and update the board.
Haas boasts a strong background in boutique hospitality. Before joining The Hamilton, a Curio Collection by Hilton property, he managed the historic Kenyon Inn in Ohio and then served on the opening leadership team for the Kimpton Schofield Hotel in Cleveland. His tenure with Kimpton brought him to the Atlanta region, where he led an adaptive reuse opening of the 1950s-era Sylvan Hotel.
Morales brings nearly two decades of full-service hospitality leadership experience to the Atlanta Marriott Alpharetta and the CVB Board of Directors. With major Atlanta hotel appointments, including Hilton Atlanta, Hilton Atlanta Airport, Hyatt Regency Atlanta and Crowne Plaza Ravinia, Morales is recognized for his commitment to a strong team culture that enhances guest-centered experiences to strengthen hotel performance.
“Tristan and Alex bring unique experiences through their years in the hotel industry and will help us focus even more intently on the goal to bring overnight visitors to Alpharetta,” stated Janet Rodgers, President and CEO of the CVB. “We are appreciative of their willingness to serve on the board and know their insight will be valuable to help position Alpharetta as one of the Southeast’s most desired destinations.”
The Alpharetta CVB Board of Directors consists of thirteen members, representing the city’s hospitality, business and government sectors. Together, these leaders provide a well-rounded vision and oversight to the destination marketing organization.
“Tristan and Alex bring unique experiences through their years in the hotel industry and will help us focus