It’s January, and everything feels a little new (and cold) except for your wardrobe. As you pour new life into your overall wellness, how about doing the same for your closet, you know the one, with the same t-shirt in every color? After all the holiday indulgences, you’re not the only winter couch potato who could benefit from some soft new duds, unique color combinations, and a ton of versatility. As you begin your style reset journey, consider looking ahead to the next season and incorporate a few up-and-coming trends to stay ahead of the curve. Once you’re ready, slip on your dated outerwear and stroll down West First Street, where you’ll find a charming period-style home and inside, Nice Shirt Co. You’re after cozy, cute, stylish, and new, and that’s exactly where this enchanting boutique shines.
“Nice Shirt Co. started in my home studio out of a genuine need for high-quality, comfortable Wildcat apparel. I wanted to create clothing that not only fit well and felt incredibly soft but also held up beautifully wash after wash,” Brook Struck, owner of Nice Shirt Co., shares. “My goal was to ensure that the screen printed design wouldn’t crack or peel, so people could truly enjoy and feel proud wearing our pieces over time.” Since opening its doors in 2022, Nice Shirt Co.’s range of offerings has expanded along with its dedicated loyal following. “We now carry jackets, sweaters, slippers, and so much more because we believe in offering items that people can work into their daily wardrobes effortlessly.”
The belief that a healthy wardrobe is one filled with pieces that make you feel comfortable and confident in your own skin is on full display at Nice Shirt Co., where every piece is chosen with care and purpose. “It’s about having a few go-to items that fit well, have a soft touch, and make you look and feel your best,” Brooke says. And she’s onto something because, for 2025, multi-functional pieces that can seamlessly go from the gym to the office or a night out will be popping up everywhere. “We’re bringing in cozy essentials this month, including a super-soft open-front cardigan that we’re so excited about. You can relax in it or layer it over an elevated printed tee or a simple blouse for a busy day at work.”
High performance is also the name of the game for the year, with pieces that go the distance while also feeling chic and current. You’ll want to make room in your rotation for the longline high-neck padded vest that Brooke will have front and center in the shop, perfect for a classic legging and boot combination or your favorite slim-straight denim and loafers. Eco-conscious fabrics and eco-inspired colors will also be plentiful this year. Look no further than the luxurious organic cotton blend hooded wrap and classic cotton crew neck in ballet blue that’ll be on the apparel rack titled, well-made staples that make you feel great every time you wear them.
“Locally designed, printed apparel and curated goods + a charitable mission” represents Nice Shirt Co.’s core message, so it’s only fitting that size inclusivity is something of great importance there. “We carry sizes extra small to three extra large in most items because we want everyone to find something that fits and feels great. Our goal is to help everyone build a wardrobe with key pieces that can easily elevate their everyday style, and we’re here to help them achieve it!”
A new year, new closet refresh has never been more fun, comfy, and sweet than at this cozy shop in downtown Waconia. It’s your one-stop shop for intentional designs, handpicked selections, and heart, and that never goes out of style. https://www.niceshirtco.com/