While self-care is always a good idea, a little special pampering is extra appreciated by expectant mothers. Alli Guay, owner of AG Beauty, offers a variety of services for her clients including specializing in lashes and facials, but she is exceptionally passionate about helping moms-to-be feel as comfortable in their skin before, during, and after pregnancy.
“My heart is really with these moms because I’ve been there,” says Guay. “I’m a mother of four. I know what it’s like to have been pregnant. I know what it feels like when you just can’t figure out the right formula for your skin either on your face or your stomach or on your back and there’s very little education, very few products, and there’s almost no treatments, other than a massage or maybe an acupuncture treatment that helps the mother-to-be.”
With over 15 years in the skincare and beauty industry, Guay is experienced in facials, lashes, and a variety of treatments. She knew from a young age that she wanted to help people through this line of work. “I’ve been saying I was going to be in the beauty industry since I was 12. You can call and ask my mom,” she says with a laugh.
After over a decade in the industry, she began to specialize her services to help pregnant and postpartum moms. “I wanted to offer other things that suited where my life was,” she explains. “Being a mom is really important to me.”
Guay moved to Tennessee from California in November of 2023 and brought her business AG Beauty Clinic with her across the country. Upon moving, she operated out of Spring Hill, but wanted to expand her space and recently moved her business to a new location twice as big in Franklin this April.
As a mother of children ages eight, four, three, and one, she wanted to help expectant mothers feel their best during their pregnancy. During her third pregnancy, even as a skincare professional, she was having problems finding products until she came across IMAGE Skincare. “They have tailored about 80, maybe almost 90 percent of their products to be everybody safe - pregnancy safe, kids, elderly, cancer patients,” says Guay. “They’re regulated by the EU, which is a much stronger regulation than anything in the United States. Once I did their training on what I could use for these beauty services, I started creating one that’s just for your belly.”
She created the AG Pregnancy Experience, which covers three treatment areas: the face, “bump,” and back. These treatments target a variety of focuses including fine lines, wrinkles, hormonal breakouts, and acne.
Each treatment is customized and tailored specifically to the mother-to-be, to treat whatever their skin may need, such as addressing itchiness, needing extra exfoliation, etc. These services can be done at any stage in pregnancy and to help aid in recovery of the body postpartum, but Guay suggests enjoying them during the third trimester. “It is when you’re the most uncomfortable, and the most important time to keep your stomach hydrated,” she explains in regard to minimizing stretch marks. The facial is similar to a traditional spa facial, but what sets it apart is that the ingredients in the skincare products and the techniques used are safe for women who are pregnant or breastfeeding postpartum. The belly bump treatment is similar to that of the facial, but it includes a gentle massage to provide relief from pressure created by the baby. “It’s a very, very light touch massage,” she explains of the bump treatment. “If you’ve had a facial it’s essentially the exact same steps. You’re getting a cleanse, you’re getting an exfoliation, you’re getting a mask, you’re getting a gentle massage, and moisturizer.” The back facial is perfect for targeting all the areas that are hard to reach during pregnancy. It includes a deep cleanse, extractions (if needed), massage, and hydrating mask.
The pregnancy treatment package is an ideal gift for expectant mothers because it allows the mother to choose the order of when she wants to utilize each of the three services—face, bump, and back. Guay suggests spacing the treatments two to four weeks apart for the remainder of the third trimester. She also offers kits of products for both the face and body and specifically sells them in smaller amounts of product than normal skincare products. This is so expectant moms can use them when they need them during their pregnancy or postpartum, when they have specific skincare needs, but don’t have a bunch leftover when they are ready to go back to their normal pre-pregnancy skincare routine.
“I’ve done it all. I’ve owned the big, I’ve owned the tiny. This one clinic is really a one-on-one experience between the client and me," Guay says. “I’ve lived in Texas, I’ve lived in all parts of California but we are by far so excited to be a part of this community.
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