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"Pay No Attention to that Man Behind the Curtain!"

Meet Matt Finkelstein from Optimum Human Performance Center - Helping others engineer the best version of themselves.

Matt Finkelstein is the founder and chief captain of Optimum Human Performance Center. He grew up back East in the Hamptons. During his sophomore year of high school, his sister was diagnosed with Hodgkin's disease and was the only patient in her treatment cohort to survive this illness. It was then that Matt understood "western medicine isn't perfect." This experience made him strongly question the standard of care, "How do we do better so there can there be better outcomes for more people?" The search to find a better way has driven his goals and accomplishments throughout his life.

Matt has had a curious professional journey that has afforded him an extensive set of tools and knowledge. He has been a lawyer, an airline pilot, an NLP, a hypnotherapist, and a certified firewalker. Yes, firewalker. Like most, he had deeply rooted beliefs in the laws of physics, but he was also fascinated by stories of individuals demonstrating superhuman abilities in extraordinary circumstances. To Matt, firewalking was one of those phenomena that made him ask," Is it possible to influence the laws of physics with one's mind?" So he decided to attend a 10-day retreat at Sundoor in California with firewalking expert Peggy Dylan to find out. 

Matt was expected to complete a firewalk every day. Before each walk, he would purposefully manipulate his thoughts and mental states and then observe how they impacted his experiences while traversing over hot coals. Matt noticed that he was less affected by the extreme heat when he imagined floating across the coals like air. The impact of this experience is that Matt now often challenges the status quo and has no problem "bending the rules" to see what is possible and makes sense. 

"We have the ability to access more potential. How do we do this and do it more often?" 

Optimum Human Performance Center exists to challenge and potentiate individuals to become the best versions of themselves for as long as possible in life. Therefore, there is an extensive focus on discovering what each member needs to succeed in their fitness journey and produce real results. With their state-of-the-art equipment and therapeutics, they can help individuals push past previous limits, recover efficiently and repeat the process better each time. 

Their expert staff wants to help members extend their potential and go above and beyond, providing impeccable service and, more importantly, excellent support. Matt has finetuned the "experience" and focuses on key variables to motivate members and prime them for success. Optimum draws like-minded, high-achieving individuals who want to be their best and create a synergy that positively impacts the larger community. 

Additionally, a coworking space exists at Optimum Human Performance Center to help those looking to maximize their time between work and wellness. Soon, the center will also house a cafe and offer foods that will provide optimal nourishment to members and patients from Southwest Women's Oncology, also at the Optimum Human Performance Center. 

Matt is also the President of the United to Cure Cancer, a nonprofit fighting to eradicate cancer, raise awareness, and help those fighting the disease to have a better quality of life. The Optimum Human Performance Center serves as a vital resource to help Southwest Women's Oncology patients recover, get stronger, and get better. 

Matt and the Optimum Human Performance Center are pushing limits to improve our community's standard of wellness and care. For additional information, visit their website online at optimumabq.com