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Perfect New Ride

Dave Sinclair Auto Group Dealership Time-Honored Promise: 'We'll Make It Right!'

Navigate the new year in an exhilarating manner with an all-new, redesigned Lincoln Navigator SUV. Stemming from being the first luxury, full-size SUV launched in America, the 2025 model was revised to deliver transformative experiences. 

Brian Day, sales manager for Dave Sinclair Lincoln St. Peters, located at 4760 North Service Road since 2003, says it's time to watch for the dealership's incentives for both purchases and leases. The dealership offers new and pre-owned Lincoln models for the Navigator, Nautilus, Corsair and Aviator. 

Regarding the new Lincoln Navigator, Brian says a popular feature is its split hatch/tailgate. The Navigator went through multiple redesigns, introducing features such as an extended "L" version, an independent rear suspension for better comfort and later replacing the V8 with a twin-turbo V6 engine. The fifth-generation Navigator carries over the same twin-turbo V6 engine as before, but has a fresh, sharper exterior and an all-new interior, along with standard four-wheel drive.

"Another big selling point is its 48-inch, panoramic display that integrates the instrument cluster and infotainment system. And, of course, the Navigator's fully fresh look catches lots of attention and interest," explains Brian. 

The 2025 Lincoln Navigator has a revised front fascia with a redesigned grille and LED lighting, and a "flight theme" for the rear with wing-like tail lights. Its performance remains powered by a 3.5-liter, twin-turbo V6 engine, however, the interior also features advanced technology, such as new interior themes, digital scent cartridge and BlueCruise 1.4, a driver-assist technology from Ford that allows for hands-free driving on prequalified highways called "Blue Zones." The wheels were updated, too, with standard 22-inch wheels on the Reserve model and optional larger wheels. 

Truly reimagined design from the ground up, Brian says the Navigator provides a noticeably quiet, comfortable ride. 

One of the region's largest automotive dealerships offers an "Only in America" backstory for the past 59 years and counting. Dave Sinclair Ford opened in January 1966 on South Kingshighway Boulevard, and moved to South Lindbergh in South St. Louis County during March 1972. Since the dealership's first year in 1966, it's been the largest Ford dealership in St. Louis, and shortly thereafter, became the largest dealership of any kind in the St Louis area.

Brian says Dave Sr. set the example of having his office on the showroom floor, with nobody screening his calls. "We took that approach with us to every dealership. All Sinclair family members running a dealership sit on the showroom floor. We believe this is a big reason we've always had an A+ rating with the BBB. We're very easy to get in touch with, and we solve any issues quickly."

As a former police officer, Dave Sr. started selling cars part-time during 1958. By April 1993, Dave Sinclair Buick GMC opened, on the opposite end of the "car row" that the Ford dealership was on in South County. By the end of 1993, it was the largest Buick dealership in Missouri, and in the top 40 in the country.

Dave Sr. passed on during September 2009, after a short battle with cancer, however, his way of doing business didn't change and is carried on within the third generation of Sinclairs now working full time in the operation at various locations. 

Also in time for the new year, Brian says their team offers a full line of maintenance services and repairs, including collision restoration. He says Dave Sinclair Lincoln St. Peters has an exclusive warranty forever program that provides all their customers with protection for the life of their vehicles.

Additionally, customers can earn Lincoln Access Rewards Points for purchasing or leasing a new or certified pre-owned Lincoln vehicle. Plus, earn 10 points for every dollar spent on Lincoln services, parts, accessories and eligible connected services. 

Hours at the St. Peters dealership are Mondays through Fridays from 9 a.m. to 7 p.m.; and Saturdays from 9 a.m. to 5:30 p.m. The location is closed on Sundays. 

636.441.4400
DaveSinclairLincolnStPeters.com

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