“We’re updating our websites. We’re taking new headshots. We’re coming into the office one hour earlier to make more time for prospecting, marketing, and team building. We’re even hiring new team members,” said Ryan Platzke, real estate agent. “We’re setting goals – ambitious ones, because this year is shaping up to become one of our market’s hottest to date!
Peak Tech
“If you want to hit it out of the park for your clients, then you have to swing a big bat. That’s why our group invests more into marketing than 99 percent of all other agencies in Minnesota: about $100,000, every month.
“A huge part of our marketing budget goes toward the leading website for real estate searches. It pays off in a big way. Whenever a Zillow user inquires about a property in 55344, 55346 or 55347, they’re put directly in touch with our team.
“We’re more to Zillow than Premier Agents. As its only Agent Advisory Board member in the state of Minnesota, I’m honored to share my local expertise with the industry giant. And as one of the select few teams approved to pilot Zillow’s new ShowingTime+ software, we’re poised to streamline our clients’ listing, showing, and transaction experiences like never before.
“Zillow is an amazing company that provides an equally amazing service. One source of amazing just isn’t enough for our clients, though, which is why we recently entered an exclusive partnership with Homes.com. We expect it to generate two to four times more exposure for our sellers’ listings. It’s further assurance that we’ll remain front and center on the most important marketplace there is.
Peak Talent
“Technology holds many exciting promises for our industry. But at the end of the day, it will never replace great people. Platzke Real Estate Group will always owe the lion’s share of its success to the skilled agents on our team.
“There’s no need to be humble about it. Our 36 agents are at the top of their game. Each is thoroughly gifted in their own right, and further strengthened by industry-leading training, technology, lead generation, and office support. All of them possess the drive they need to build their own brands and truly take command of an entire market. Their hard work has made us Coldwell Banker’s top home-selling team in Minnesota for one decade running.
Peak Results
“We closed 480 transactions in 2024, totaling $280 million in sales. Compared to the preceding year, our business grew by 8 percent in terms of transaction count and volume. That fully qualifies as a fantastic year!
“And this year only looks to be better still. As mortgage rates rose over the past couple of years, more and more would-be home sellers decided to postpone listing. Those folks are now realizing that the days of 3 percent interest rates are behind us, and are choosing not to postpone listing – and, by extension, the next step in their life – any longer.
“We’re anticipating a way hotter spring market this year than last. All of that pent up seller motivation is coming out in full force, and I expect reduced interest rates to pour even more gas on the fire.
“More inventory. Higher demand. It’s a perfect storm, and our clients have the most to gain from it. If you’re considering buying or selling a home in Eden Prairie, then you can already imagine what I encourage you to do.”
Choose Platzke Real Estate Group! Learn more at PlatzkeRealEstateGroup.com, or contact Ryan directly at rmplatzke@cbburnet.com or (952) 942-7777.
“From contract to close, we redefine real estate.”
– Ryan Platzke