Podcasting is a booming industry that generated more than $7 billion in revenue globally last year. And Rogers-based PodcastVideos.com has goals of becoming an industry leader while helping locals get a piece of that action.
The company, which recently celebrated the one-year anniversary of its Pinnacle-area location, offers three large and one single-person recording studios. Along with the use of high-end recording equipment, the company also offers individuals, businesses, and organizations a variety of other options to reach their content generation goals.
Parker Dodson, director of sales and business development for PodcastVideos.com, says the company’s mission is to help clients eliminate friction for planning, creating, editing, distributing, and monetizing conversational content. He said the company accomplishes this goal through industry research, having the most advanced technology, continuously evolving the processes involved in bringing creative content to life, and keeping services affordable so that the industry can continue to grow.
Some clients simply want to use the recording studios for their own individual projects, but for those who want more help in getting a podcast off the ground, PodcastVideos.com offers strategy and market research, a calendar that assists in scheduling regular recording sessions, and help with branding, advertising, and promoting.
“Our services are turnkey, start to finish,” Parker says. “We customize everything: the look, the brand, social media presence, and website design. The client just brings the idea.”
Parker says recording sessions often include 15 to 40 minutes of “stories” or testimonials, with some clients recording solo and some bringing on guests to interview. This content is edited and ready to post within 48 hours of recording.
“We wanted to focus on quick turnaround because we knew how important timeliness is to customers who want to keep information current and fresh," he says.
When the company began in January 2024, the clientele consisted mostly of individuals who wanted to create a podcast. But as the company has grown, it now also serves many business clients who can use the studios to record promotional content or content that is used for in-house purposes like training videos or messages to teams.
Along with in-studio recording and production, the company also offers the option for on-site recording and has even begun to help larger companies with building their own in-house studios.
Parker says regardless if the client is an individual or a business, the goal is to build content that is engaging and visually appealing and then getting that content in front of the right audience.
The company operates on a membership model, offering a select number of hours of recording monthly. Memberships can be paid on a month-to-month, 6-month or 12-month basis.
“Our firm believes that the more that technology grows, we need to be able to streamline the process and keep the cost down for the customer,” Parker says.
Along with the services offered by its physical location, the company also offers a multitude of online podcast resources on their website, providing guides, reviews, event listings, and more. The website is designed to be used by anyone in the industry, as well as by those just interested in the industry. It features articles and information about recording equipment and software, tips on recording and editing, and information regarding the business and marketing side of the industry.
The website also has contact information for those interested in booking a studio time or engaging in the company’s services.