A clean exterior is not only cosmetic when you are selling. For Nick Berezansky, owner of Central Jersey Exterior Cleaning
Services, it is one of the highest-return services he offers.
"Getting a property washed in preparation for selling, or postsale, has two values," he says. "For the seller, it provides a warm, welcoming, well-maintained look from the curb, right as a potential buyer is walking up to the property. We typically call this a pre-sale wash service."
The package covers the whole exterior: "a full house wash, gutter cleaning, window cleaning, and pressure washing of all hard surfaces such as walkways, patios, and decks." In his experience the effect on price is real. "That whole cleaning service provides a fresh, welcoming reset for potential buyers, and we have found that a clean home can bring tens of thousands of dollars extra in value for the seller."
It is not only a seller's service. Buyers book the same work after closing. "For the buyer, a post-property cleaning is a great reset, so you can feel confident as a new buyer," Nick says. "Our thorough consultation reviews every corner of your property, and we provide a full evaluation on what's needed to get you the reset you're looking for."
He frames the rest as peace of mind, "knowing your property is clean for all the friends, family, and loved ones coming to see the most exciting chapter of your life: homeownership."
The takeaway for Bridgewater sellers and agents: the pre-sale wash is built to be done shortly before listing photos are taken, because curb appeal at the first walk-up is exactly what it is meant to improve.
About This Guide
Nick Berezansky is the owner of Central Jersey Exterior Cleaning Services, which soft washes houses and roofs, power washes driveways, walkways and patios, cleans gutters, and washes windows and screens for homeowners in Somerset, Hunterdon and Middlesex counties.
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