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Prime Social Reserve

Naples has a new standard for elevated dining, and it lives on the rooftop. Prime Social Reserve, the exclusive reservation-only concept from Cameron Mitchell Restaurants, has quickly become one of Southwest Florida's most coveted experiences, and it's easy to understand why. Nestled at 837 Fifth Avenue South, this stunning 7,300-square-foot indoor/outdoor venue offers a seamlessly curated evening from the moment you step into its dedicated private elevator and ascend to the rooftop.

We were lucky enough to call Prime Social Reserve home for our City Lifestyle Naples July Explore issue cover shoot, and the setting truly spoke for itself. From the sophisticated ambiance to the breathtaking open-air views, it was the perfect backdrop to capture the spirit of summer in Naples.

VIP membership grants access to a dedicated concierge, priority reservations, and exclusive invitations to chef dinners, winemaker events, and curated socials. With VIP plans fully committed and a waitlist now forming, demand for this one-of-a-kind experience shows no signs of slowing.