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The Yeatman Group

Featured Article

Prioritizing Stability in a Changing Industry

The Yeatman Group is Prepared to Guide Clients Through the Challenges of the Next Decade

Article by The Marketing Team at TYG

Photography by Phillip Andrews, River City Media

Originally published in Midlothian Lifestyle

A Decade-Long Run That Was Supposed to Never Happen

The Yeatman Group, having just celebrated its 10th year in business, was founded on a concept widely viewed as a very unlikely dream of founder Kyle Yeatman by many in the industry just a short decade ago. The standard rhetoric was that highly successful and motivated experienced real estate agents couldn't operate in the same space for the same team, bring actual value to one another, and create an 'iron sharpens iron' environment where the client – (buyers and sellers in this case) benefit. Ten years, over 5,000 individual residential sales, and over $2 billion in closed volume later, the dream has proven to be a reality.

Well, That's How it Has Always Been Done!

For nearly a century, real estate had been conducted the same old way by market agents. Even though TYG surely didn't invent the concept of a real estate team, it certainly did redefine the traditional structure. The team applied many tried-and-true principles from the corporate business world that immediately impacted the landscape of the RVA market, including specialized roles such as marketing professionals handling marketing, customer service pros managing clients' experiences, and experienced negotiators managing the contract process. The team even has a dedicated concierge staff for its buyer and seller clients, available nearly 12 hours daily! This level of unique, specialized skill sets vastly differs from the rest of the industry, where, almost exclusively, a single agent attempts to master all aspects of a real estate transaction. This challenge continues to grow as the industry evolves daily. Having evolved from a mere concept to a tangible reality, The Yeatman Group delivers an unparalleled experience distinct from its competitors. To learn more about the team and its unique view on success, check out TheYeatmanGroup.com today.

Having evolved from a mere concept to a tangible reality, The Yeatman Group delivers an unparalleled experience distinct from its competitors.

Businesses featured in this article