Ever wondered what makes a truly great olive oil? It's not just about the label—it's the passion and dedication behind every drop. At Pure Chilean, they're elevating the art of olive oil, one bottle at a time.
Veronica Cuellar is the director of e-commerce and retail for this award-winning company based in Alpharetta. She never imagined she'd be an olive oil connoisseur. Life had other plans, though, and her unexpected journey led her to a deep appreciation for this liquid gold. "It wasn't something I planned," she admits, "but it feels like it was meant to be.”
Home cooks are purchasing Pure Chilean online and locally. They’re finding it at farmers markets in Roswell, Alpharetta, Dunwoody, Sandy Springs, Vinings and Serenbe. It’s also the chef’s choice at restaurants including Little Alley Steak, From the Earth Brewing Company, Rumi’s Kitchen, Delbar, The Garden Room and Michelin Star restaurants like Atlas, Lazy Betty and Bacchanalia, just to name a few.
When it comes to olive oil, not all bottles are created equal. “Quality isn’t just a buzzword for us,” Cuellar insists. “It’s the cornerstone of everything we do.”
Unlike many olive oil brands, Pure Chilean is focused on sustainable farming practices and has complete control over the entire production process. “We’re vertically integrated, which means we own the farm, the processing plant, the bottling company, and even our distribution,” Cuellar explains. “This level of control allows us to ensure that every bottle of our extra virgin olive oil (EVOO) meets the highest standards.”
And those standards are pretty impressive. To be classified as extra virgin, olive oil must have a maximum acidity level of 0.8% or lower. “Our oil typically has a level between 0.17% and 0.18%, with a maximum acidity of 0.2%. This means the olive has undergone less damage during processing, therefore locking in those natural health benefits,” Cuellar shares.
But it's not just about the science. Cuellar is on a mission to educate us about what makes the EVOO so special.
“We’re all about transparency and integrity,” she says. “We hope that when people learn about us and try our EVOO, they’ll see the difference for themselves. We want to be part of those special moments in the kitchen, where great meals and lasting memories are made.”
Pure Chilean isn't just another product on shelf—it's the key to elevating your dishes and creating something truly extraordinary.
To see the selection of EVOO check out PureChilean.com
We want to be part of those special moments in the kitchen