In a digital landscape crowded with trends and algorithms, Wurth Media has grown by focusing on something long-lasting: connection. What began as a simple observation in 2019 has evolved into a dynamic content and social media company rooted in authenticity, adaptability and meaningful partnerships that prioritize the growth of small businesses navigating an ever-changing online world.
Founder Kary Wurth didn’t set out to build a media company. While marketing her own home, she noticed a clear gap in how realtors were using social media, particularly Instagram. Many had strong businesses but lacked the time, strategy or confidence to show up in a way that felt professional and intentional. Drawing from her background in real estate finance and development, Wurth recognized the opportunity and stepped in, initially managing social media for just a handful of clients.
Within a year, that small pilot expanded from three clients to ten, then 20, laying the foundation for what would become Wurth Media. From the beginning, the company’s growth was shaped not just by demand, but by a thoughtful, professional approach rooted in understanding each client’s business from the inside out.
“I'm so passionate about being a business owner, I get to call the shots that grow the company and everything is a result of the decisions I make. Good or bad. I have a team that supports me through mistakes, but through the wins as well,” Wurth says.
A Partnership that Shaped the Business
At the heart of Wurth Media’s success are its people, starting with the partnership between Wurth and Paige May. Early on, Wurth brought May onto the team in an unconventional way. Formerly her nanny and trained as a social worker, May didn’t have a background in marketing, but she brought something just as valuable: deep empathy, exceptional people skills and an instinct for connection.
“Paige excels in relating to people and drawing out their personalities when she's creating content," Wurth says. "She makes people feel comfortable and she's a good director. She focuses on getting the best content possible.”
That decision set the tone for Wurth Media’s culture. The company prioritized personality, drive and emotional intelligence first, layering in technical expertise as the business evolved. As demand for video, editing and advanced content grew, so did the team’s skill set.
May’s own journey mirrors the company’s growth. She moved from juggling multiple roles to becoming a lead content creator and eventually production manager. Today, she is an integral part of Wurth Media’s leadership and future vision. The partnership works because of contrast: Wurth’s strategic, behind-the-scenes organization balances May’s outgoing, relational leadership. Together, they anchor both business strategy and day-to-day operations.
Growing Through Uncertainty
Like many small businesses, Wurth Media faced pivotal challenges during the COVID-19 pandemic. As uncertainty swept through local businesses, digital communication became essential overnight. Social media shifted from optional to critical, and Wurth Media’s expertise helped clients stay visible, relevant and connected during a volatile time.
The company adapted quickly, supporting clients through increased online engagement while continuing to grow itself. There were moments of doubt, but perseverance prevailed. Bringing in a business coach proved transformative, helping Wurth and May refine their vision, streamline operations and clarify long-term goals. That clarity cemented May’s role as co-owner and positioned the company for sustainable expansion.
A Hands-On, High-Impact Approach
No two weeks at Wurth Media look the same. One day may include a content shoot at a sandwich shop; another might involve filming at a hair extension studio, an ophthalmology office or a large-scale real estate project. The work is intentionally hands-on, with the team often on-site capturing authentic moments that reflect each client’s brand.
“I want social media to be social and I want it to be enjoyable," May says. "I want to know the content we're putting out there is deserving of the space we're taking up. I'm not just going to put stuff out there, I want it to mean something.”
In recent years, the company has expanded into commercial video production, delivering measurable results for clients, including sales growth tied directly to content campaigns. These outcomes underscore Wurth Media’s belief that effective storytelling isn’t just creative, it’s strategic and essential.
Wurth Media has brought on Brae Stone, an exciting addition who can elevate any social media presence with her video production and editing skills. Rounding out the team is account manager Carly Janssen, a tenured employee with impeccable intuition for design and content creation.
Relationships Over Transactions
Client relationships are the backbone of the business. Longstanding partnerships with companies reflect Wurth Media’s commitment to sustained collaboration rather than short-term contracts.
Clients span industries, growth stages and locations, yet share a common thread: a desire for content that feels real, purposeful and aligned with their mission. That mutual trust creates a work environment that is both productive and genuinely enjoyable.
For Wurth and May, loyalty and shared growth are not just markers of success, they are what make the work fulfilling.
A Culture Designed for People
Internally, Wurth Media is intentionally people-first. The company supports family needs, personal growth and mental well-being, all while maintaining high professional standards. Mentorship plays a central role in leadership, particularly for women entrepreneurs.
Both Wurth and May are passionate about empowering women both within their team and across their client base by offering support, opportunity and accountability in equal measure.
Purposeful Growth Ahead
Looking forward, Wurth Media is building toward its next evolution as a full-scale “content house,” producing high-impact social and commercial content while expanding its client capacity.
“Our vision has evolved, but I don’t think it has changed in the sense that we have always loved working with small businesses and helping them in their marketing space. At the end of the day, that’s at the core - how can we help this business best thrive?” May says.
For Wurth and May, growth is intentional. They believe in choosing work that reflects the Wurth Media brand, investing deeply in each client’s story and creating content that serves a purpose beyond visibility.
Their advice to fellow entrepreneurs is simple but hard-earned: embrace risk, stay adaptable, seek mentorship and keep showing up. Wurth Media’s story is one of resilience, collaboration and a deep commitment to lifting up small and local businesses, proving that when storytelling is rooted in connection, the impact reaches far beyond the screen.
“I mess up, just like anyone, but I tell myself not to overthink it. If you've really got a dream of doing something, it's possible and what's necessary is that you work really hard and never give up,” Wurth says.
The advice May shares provides a similar outlook: “Surround yourself with people that may not always see your vision, but support you.”
Clients looking for intentional and passionate professionals in the social media sphere need look no further: Wurth Media has you covered. Learn more at wurthmedia.com.
SIDEBAR CONTENT:
Kary Wurth and Paige May are the co-owners of Wurth Media, a boutique social media and content agency rooted in authenticity, connection and strategic storytelling. Wurth brings a thoughtful, business-minded approach shaped by her background in real estate finance, while May leads creative production with empathy and a natural talent for drawing out personality. Together, they balance strategy and creativity to help small businesses grow through intentional, people-first content.