When it comes to creating a home that feels as good as it looks, flooring is foundational. For nearly three decades, Sparkle Floors and Carpet has been the go-to name for homeowners seeking beautiful, durable, and expertly installed carpet and flooring.
A Humble Beginning
Founded by Peter DeLeon in 1995, the business began as Sparkle Me Clean, a carpet and upholstery cleaning service operating with a single portable machine. Over time, Peter discovered what he calls “the gold mine hidden under ’80s and ’90s carpeting”—oak hardwood floors waiting to be revived. This realization led to the expansion of services to include hardwood floor refinishing, carpeting, stair runners, and vinyl installations. The company rebranded as Sparkle Floors and Carpet to reflect its broader offerings.
“Our main goal has always been to make the process seamless for our customers,” says Travis DeLeon, one of Peter’s sons and current owner of the company. “We show up on time, work efficiently, and never compromise on quality, while still being reasonably priced.”
A Family Affair
Today, Sparkle Floors and Carpet is truly a family business. In 2020, Travis and his wife, Sarai, bought the company from Peter, bringing fresh energy and expertise that have fueled remarkable growth. Over the past five years, the business has expanded by 300%, thanks to their leadership and the trust of their loyal customers.
“Our growth is really a reflection of our commitment to treating every client like family—many are still friends today,” Travis says. “It’s all about building trust, delivering great results, and exceeding expectations.”
Sarai also plays a pivotal role in managing the company’s operations, marketing the brand through social media and other platforms, and ensuring a seamless customer experience. Alongside Jalen DeLeon, Travis’s brother, and Micah Crump, the company’s dedicated managers, the team continues to innovate and grow.
Innovating the Customer Experience
After transitioning from a storefront in Scotch Plains, the company now operates two mobile showrooms, bringing carpet and flooring samples directly to customers’ homes or businesses. This innovative approach has enhanced the customer experience, making it easier for homeowners to visualize options in their own spaces.
Building Relationships, One Floor at a Time
Sparkle Floors and Carpet collaborates with contractors, painters, interior designers, and realtors across the state, creating value for clients through trusted partnerships. The company’s commitment to quality and customer service has earned it a loyal following.
“We treat every home as if it were our own,” Sarai says. “That mindset has helped us build strong relationships with clients who often return for future projects or recommend us to family and friends.”
One notable project was featured on NBC’s George to the Rescue. The team donated vinyl flooring to a local family in need, showcasing their commitment to giving back to the community.
“When we give back, it’s not just about the work—it’s about connecting with people and making their lives better,” Travis says. “That’s what makes this job so fulfilling.”
Giving Back to the Community
Sparkle Floors and Carpet also partners with the National Forest Foundation. For every project completed, the company donates to plant five trees in national forests. Last year alone, their contributions helped plant 1,560 trees, aiding in reforestation and environmental preservation.
Additionally, the team volunteers locally with the NJ Tree Foundation to plant trees in urban areas. “It’s rewarding to know we’re contributing not just to our clients’ homes but also to the health and beauty of our communities,” Travis adds.
Crafting Dream Spaces
The DeLeon family recently undertook their own home renovation, applying years of expertise to create a dream space. From custom chevron designs to high-quality European finishes, every detail reflected their passion for excellence.
“When it’s your own home, you don’t cut corners,” Travis says. Sarai adds, “It’s a representation of who you are, and we wanted every element to feel intentional and timeless.”
“The process taught us a lot about the importance of planning and communication,” Travis says. “Every detail matters, and that’s the approach we bring to every client’s project.”
Flooring Trends and Tips
According to the company's managers, today’s homeowners are embracing the natural beauty of white oak flooring, which pairs well with the light, organic tones currently trending in interior design. The team also emphasizes the practical benefits of hardwood flooring, even in areas like kitchens, where tile is traditionally favored.
“Hardwood floors create a cohesive look, are easier on the knees, and can be refinished to extend their life,” Micah explains. Jalen adds, “Since many homes already have red oak floors, we can reduce the redness of the wood, achieving a white oak look without the cost. This process has saved customers thousands of dollars.”
Maintenance Tips for Longevity
For homeowners looking to protect their investment, Sparkle Floors and Carpet offers expert advice:
- Use rugs in high-traffic areas.
- Wipe up spills immediately to prevent damage.
- Maintain consistent humidity levels in the home.
- Avoid harsh cleaners or excessive water during maintenance.
- Use felt pads under furniture to prevent scratches.
- Make sure your vacuum is designed for hardwood floors to avoid damage.
- Avoid wearing shoes indoors—grit and debris can act like sandpaper, causing small scratches that dull the finish over time.
- Avoid rolling furniture or heavy items directly on the floor—use a protective mat or lift instead.
Why Choose Sparkle Floors and Carpet?
What sets Sparkle Floors and Carpet apart is their dedication to customer care. From offering no-interest financing through Synchrony Bank to ensuring clear communication and meticulous attention to detail, they make flooring projects stress-free and enjoyable.
“We take care of everything, so our clients don’t have to worry,” Travis says. “From selecting materials to coordinating with other contractors, we make the process as smooth as possible. At the end of the day, we’re not just improving homes—we’re building relationships.”
With a legacy of excellence and a passion for transforming spaces, Sparkle Floors and Carpet continues to be a trusted partner for homeowners looking to invest in their homes—and their smiles.
Glam: Haus of Suave
Makeup: Gloria B (@glamxglo_)
Hair: Miranda Leon
Sparkle Floors and Carpet
Website: sparklefloorsandcarpet.com
Phone: 908-464-2653
Follow on socials: @sparklefloorsandcarpet