“A city girl who followed her heart and married a cowboy,” Candace Gilchrist, owner of Permanently Punchy says, “style is more about creating your story.” And that is exactly what she has done through her unique Western-inspired brand.
She says, “In the beginning, I was looking for a way to remember [my dad] and I stumbled upon permanent jewelry.” At the time it was a more rural art so starting it felt like a leap of faith.
Since then, Candance’s business has grown to offer high-end Western jewelry along with her permanent pieces. Her logo with her brand, The Ranchy Armadillo, reaches into these roots. Her husband is a team roper so the armadillo repping cowboy boots and a twirling rope are the perfect syncopation to their life together.
Her Western pieces are timeless and unique in their essence. She explains, “Ninety percent of it is Native American made and then the rest is American artisans.” This has opened the door to support many women-owned businesses.
“They're heirloom pieces, pieces that you'll be able to hand down for your children,” Candace shares. “My Native American pieces usually come from the Navajo majority, I get some Zuni pieces and others that are unique and different, but most of them come directly from the artist so they’re getting that business as well. It’s fun to be able to support that.”
For more details and to view Candace’s rare finds and trove of artisans visit theranchyarmadillo.myshopify.com