Luxury in Potomac has a new meaning, and it begins with warmth, intention, and a signature shade of red that has become instantly recognizable throughout Montgomery County. At the center of that movement is Nurit Coombe, founder of Team Nurit | The Agency DC, ranked the #1 Real Estate Team in Maryland & Washington, D.C., and #20 nationwide, under the global leadership of CEO Mauricio Umansky.
With more than $300 million in annual sales and recently voted Best Realtor in Potomac, the team is widely known for strong results and standout marketing. But Nurit is quick to clarify one essential point: luxury is not a price point, it is a standard of care.
“Whether someone is buying their first condo or selling a generational home, they deserve the same strategy, protection, and respect,” she says. “We care for them, understand them, and guide them through one of life’s greatest transitions with clarity, compassion, and joy.”
That belief has shaped Team Nurit's reputation throughout Potomac and Montgomery County, one built on high standards, emotional intelligence, and deeply personal service.
Nurit’s leadership didn’t begin in real estate. Her foundation was built in the Israeli army, where she rose through the ranks to become Director of Business Development for Rafael, the Israeli Armament Development Authority. There, she managed complex defense programs that demanded exceptional strategy, analysis, and precision. Today, she brings that same calm, disciplined decision-making into real estate, guiding clients through negotiations and transitions with clarity and confidence.
Walk into a Team Nurit open house, and the difference is immediate. Spaces are styled, inviting, and intentional. Behind every presentation is careful preparation, proven process, and genuine care. Each listing, at every price level, receives the same high-caliber approach:
• A personal, customized marketing plan
• Magazine-style photography and cinematic video
• Polished print and digital marketing
• Targeted local and global exposure through The Agency's international network
Homes are not simply listed; they are thoughtfully introduced. Buyers aren’t rushed. Sellers feel supported. From first-time buyers to long-time homeowners, every client receives the same elevated experience.
Recently, a Potomac family preparing to sell the home where they had raised their children came to Nurit feeling the emotional weight of the moment. She guided them patiently, never rushing decisions, always listening. After the sale closed, she returned with a surprise: a luxury flush-mount photo album created from their professional listing photography. A wedding-quality keepsake. When they opened it, they cried. “You didn’t just sell our home,” they said. “You preserved our memories.”
Moments like that define Team Nurit’s culture. Behind the scenes, the team is warm, collaborative, and deeply client-centered. There is a subtle but powerful women-led energy driving its success – supportive, focused, and exacting in the best way. Clients often describe working with Team Nurit as having a circle of advocates: sharp negotiators, thoughtful listeners, and tireless champions of their best interests.
For Nurit, leadership also means showing up for the community. The team actively supports neighborhood events, local initiatives, and philanthropy throughout Potomac and Montgomery County. This isn’t simply where they work, it’s where they live, connect, and give back.
Looking ahead, Nurit believes the future of real estate will be shaped less by price tags and more by people, purpose, and expectations. Buyers and sellers want clarity, advocacy, and to feel confident and cared for throughout the process.
That philosophy is simple but unwavering. “We know we have high standards, and we love that about ourselves,” Nurit says. “It pushes us toward better ideas, bigger dreams, and the privilege of being part of a team that shares a passion for reaching their full potential.”
That mindset shapes every client experience, every marketing decision, and every negotiation. It attracts a special kind of professional and serves a wide range of clients seeking exceptional service.
For Team Nurit | The Agency DC, luxury is not a price point. It is a promise.
“It pushes us toward better ideas, bigger dreams, and the privilege of being part of a team that shares a passion for reaching their full potential.”