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Real Wins Taste So Sweet

Turning every day into a day to celebrate

Some cravings demand more than an ordinary solution. Sometimes, only a signature swirl of buttercream on a fresh baked cupcake will do. At Sprinkles, indulgence isn’t just about satisfying a sweet tooth—it’s about transforming the everyday into something worth celebrating. From signature cupcakes to ice cream, playful Pupcakes, and even the iconic Cupcake ATM, this bakery has turned joy into an art form.

“I just want people to feel joy—celebrating the small wins in life and the big wins too,” says Sprinkles Sarasota Franchise owner Jennifer Cobbs. “We like to be a part of celebrations.” That sense of delight runs through every detail, whether you’re surprising a friend, rewarding yourself after a long week, or grabbing a midnight cupcake from the ATM.

Quality is at the heart of Sprinkles. “We use premium ingredients. Our cupcakes are baked fresh daily,” Cobbs explains—and our Cupcake ATM gets stocked throughout the day. This commitment ensures that whether it’s a Red Velvet, the ever-popular Sprinkles Cupcake, or a more adventurous choice, each bite feels like a crafted experience.

While the classics remain beloved, Cobbs points to a lesser-known gem: “The hidden gem, I would say, is probably the Vietnamese coffee. Guests don’t think to try that one, but then they fall in love with it when they do. It has a condensed milk core inside—it’s phenomenal.”

Sprinkles doesn’t stop at human indulgence. Pupcakes—a fresh-baked, yogurt-frosted dog treat—are among the most whimsical additions. “Dogs just go crazy for them,” Cobbs laughs. “It’s a soft, cake-like treat. It’s different from what you’d find anywhere else.”

Expansions into handcrafted ice cream also came naturally. Cobbs recalls, “The ice cream was something that was sold exclusively at the Disney Springs location, and it was just one of those things my family loved getting there, so we wanted to bring it here.” Customers quickly embraced treats like cupcake shakes and cupcake sundaes, blending the bakery’s signature cakes with ice cream for the ultimate mash-up.

Part of what makes Sprinkles so special is the element of personalization. Through Sprinkles Studio online, guests can upload logos, photos, or even ultrasound images to be printed directly on cupcakes. “We’ve been doing a lot of school logos for back to school. Guests upload pictures of their kids, their dogs, even business logos. It’s complete customization.” These edible moments of connection transform a cupcake into something more—a keepsake, a conversation starter, a memory shared.

No innovation captures the playful spirit of Sprinkles better than the Cupcake ATM. Cobbs describes it as “being able to get a cupcake, 24/7, anytime on demand.”  Stocked throughout the day, the ATM has become a favorite for kids, late-night snackers, and even early commuters, grabbing a birthday treat before work. “Our guests love having the ability to get a freshly baked cupcake out of an ATM,” Cobb says. It’s convenience with a sprinkle of magic.

Sprinkles continues to evolve with its growing fan base. New flavors are rolled out based on trends and customer feedback. “At Sprinkles, we are all about innovation, always coming up with something new,” Cobbs says.

What sets Sprinkles apart is more than frosting or flavor—it’s the ability to turn life’s moments, big and small, into occasions. Whether it’s a carefully curated gift box, a signature cupcake flavor, or the thrill of discovering a new flavor, Sprinkles Sarasota reminds us that happiness often arrives in small, frosted packages.

In a world that always needs more sweetness, Sprinkles Sarasota offers something truly timeless: joy in the palm of your hand. Visit www.sprinkles.com/pages/location-sarasota to order today.

 “We use premium ingredients. Our cupcakes are baked fresh daily.”