Jennifer Baird, founder of Infinitive Fitness Club, is transforming the traditional gym experience. Her focus on creating a welcoming, supportive environment for women of all ages contrasts with the intimidating atmosphere often found in conventional gyms. While Baird’s approach has resonated with perimenopausal women, her mission is broader: she aims to help people of all ages break through physical and mental barriers to reclaim their health through personalized support.
Baird shared how her journey led her to leave behind a successful corporate career to turn her passion for fitness into a business that empowers others. Her story serves as a reminder of the power of pursuing what you love and creating spaces that prioritize health and wellness in a holistic, individualized way.
From Corporate Success to Fitness Passion
Baird’s career began in the corporate world, where she worked for healthcare companies like Johnson & Johnson and Pfizer. Armed with a biology degree and an MBA, Baird made a life-changing decision to pursue her passion for fitness and have a more direct impact on people’s health and well-being.
“The tipping point came after COVID,” Baird explains. “I reassessed my life and realized that working in the community, one-on-one with people, was where I felt most fulfilled. The personal connection and the ability to make a real impact on someone’s health drew me to fitness.”
The Beginning of Infinitive Fitness Club
What began as a small operation in Baird’s garage with a personal training studio known as CoreForm360 quickly blossomed into Infinitive Fitness Club. Initially, her clients were adolescent athletes seeking specialized coaching outside of traditional gyms. But Baird soon discovered another group that was largely underserved—women and men in their late 30s to early 60s who felt uncomfortable in conventional gyms.
“Many of my clients were intimidated or dissatisfied by the typical gym experience. Some were unsure how to use the equipment, some were worried about injury, and others didn’t feel comfortable in crowded gym environments,” Baird says. “That’s when I realized I could offer something different—a gym focused on personalized, supportive engagement.”
The design of Infinitive Fitness Club reflects this ethos. The name “Infinitive” embodies limitless potential to pursue your passions. The studio is outfitted with resources that enable this to happen. Large screens displaying on-demand workouts allow clients to follow along, with a trainer on hand ready to assist, ensuring they feel confident and empowered.
Prioritizing Approachability and Personalized Support
A key tenet of Baird’s brand is approachability. Many clients appreciate the sense of security and trainer engagement they find at Infinitive Fitness Club, where there’s no pressure to compete. Whether someone is new to fitness or looking to break through a plateau, Baird’s team offers tailored guidance to help clients achieve their goals.
“Approachability is critical,” Baird emphasizes. “We create an environment where clients can feel comfortable asking questions, request modifications, and feel supported. It’s not about perfection; it’s about progress and becoming your personal best.”
For many clients, especially those navigating perimenopause, Infinitive Fitness offers more than just physical workouts. Baird works with clients to build holistic routines that combine fitness, nutrition, and overall well-being.
Creating a Welcoming, Inclusive Space
Another hallmark of Infinitive Fitness Club is its commitment to creating an inclusive, unintimidating atmosphere. Baird believes everyone, regardless of fitness level, should feel welcome and supported. “I want people to walk into our gym and feel like they belong,” she says. “Whether you’re just starting or you’re an experienced athlete, we’re here to help every step of the way.”
As the gym grows, more people—especially women—are discovering the benefits of Baird’s approach. Infinitive Fitness Club is becoming a hub for a diverse community of clients who feel safe and empowered in their health journey.
A Specialized Focus on Perimenopause and Beyond
While many gyms focus on general fitness, Infinitive Fitness Club is known for its specialized programs for different hormonal stages of life. These programs serve as a missing link for perimenopausal and menopausal women, aging men, and adolescents. Baird is passionate about supporting clients through the unique physical and hormonal changes that come with these life stages.
“Perimenopause, in particular, is often either overlooked or addressed with a ‘one-size-fits-all’ approach by fitness and health professionals. It’s a time when many women experience life-impacting changes,” Baird says. “Through implementing appropriate exercise and nutrition, and shifting other critical daily habits, these changes can be managed. Our programs are tailored to meet the unique needs of each individual woman during this phase. Because we’ve had such success with this program, we are launching an equivalent program for aging men in January 2025.”
Despite this specialized focus, Infinitive Fitness welcomes anyone feeling overwhelmed by the typical gym experience, offering a more personalized, supportive environment.
A Holistic Approach to Wellness
Baird’s philosophy goes beyond exercise. Nutrition and lifestyle changes are essential components of the programs. “Wellness isn’t just about working out; it’s about building habits that support long-term health,” Baird explains. “We focus on simple, sustainable practices that can make a big difference over time.”
Baird’s science-based methods link the impacts of exercise, nutrition, sleep, and mental health to optimize results. Personalized nutrition and lifestyle coaching guides clients to make better choices that complement their exercise routines. The goal is to help people feel their best, mentally and physically, by fostering habits that last a lifetime.
Looking Toward the Future
Looking ahead, Baird’s vision for Infinitive Fitness Club is to continue expanding her reach and inspiring more people, especially women, to take charge of their health. “I want to build this community of strong, empowered women who feel supported in their health journeys,” she says. “Everyone has a unique formula to overcoming their health and fitness challenges, and there’s no one-size-fits-all approach to fitness. That’s what makes Infinitive Fitness Club special.”
For more information about Infinitive Fitness Club, including membership inquiries and upcoming programs, visit their website at liveinfinitive.com.
“Everyone has a unique formula to overcoming their health and fitness challenges, and there’s no one-size-fits-all approach to fitness. That’s what makes Infinitive Fitness Club special.” - Jennifer Baird