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Reduce, Reuse, REFILL

Sustainability, Better Ingredients and Healthy Goods at the Next Level

Article by Nicole Browning

Photography by Provided

Originally published in Loveland Lifestyle

Looking for options that are healthier for both you and the planet, but don’t know where to start? Simply Zero has you covered. With everything from cleaning supplies to kid’s toys, there’s something new and exciting on every shelf—waiting for you to discover a new option that’s better for the environment and your home.

Simply Zero owner and founder, Rachel Felous, grew up in Maineville—with Loveland’s nature and activities at her doorstep. When the time came to expand her business outside of OTR, it made sense to bring her community to a place that always felt like home. 

“I just thought, the suburbs need a place like this, too.” The new location on West Loveland Avenue is a gorgeous space with large windows that look into a store full of pristine white shelves stocked with all kinds of goodies. There’s plenty to choose from—some things prepackaged and ready for immediate purchase, in addition to a refillery. What’s a refillery, you ask? A complete wall full of jars of soaps, detergents and more, where you can refill reusable containers, then purchase based on weight. Bring your own containers or buy in-store vessels, and simply return every time you need a refill.

But what makes Simply Zero so great for you? “One of our core values as a company is to provide products that have been curated and vetted for their ingredients,” Rachel explains. Every product that sees the shelves of Simply Zero has been researched in-depth by Rachel herself to ensure the product has nothing but natural, toxin-free ingredients. “Every ingredient is passed through databases to track the environmental toxicity.” This ensures that only the best of the best is being offered to you (and the environment). 

At the end of the day, Rachel and Simply Zero are going the extra mile to bring you products that are amazing for you and our planet—putting in the hard work to make a healthy, happy lifestyle easy for you. 

Organic Cream Deodorant
Searching high and low for an all-natural deodorant that has you feeling fresh all day (and actually works)? Then this is for you! With no aluminum and all organic ingredients, this cream deodorant wears like a dream. Not only is it amazing for your body, it’s refillable—meaning no more plastic deodorant applicators.

Dip Shampoo & Conditioner Bars
Full of nourishing ingredients that will keep your scalp clean and healthy, these shampoo and conditioner bars are great replacements for harsh shampoo and conditioners in single-use plastics. They’re color-safe, salon-grade, and come in a multitude of fragrances. The less you press the more they lather, making them last longer.

Toothpaste Tablets
Enjoy a bright, clean smile with these toothpaste tablets! Both vegan and cruelty-free, these tablets are a sustainable, natural alternative to traditional toothpaste. Easy to travel with and totally mess-free, these tablets are super easy to transition to. Plus they offer sustainability as they are also refillable, eliminating one-use plastic tubes.

Reusable “Not” Paper Towels
Reusable and machine washable, these “not” paper towels are crafted from 100% recycled polyester and are made to be used over and over, helping you keep your house clean and tidy. Purchase a set of six in your choice of stylish patterns and colors, a perfect complement to your kitchen. 

Reusable Bags
Perfect for trips to the grocery store or everyday use toting around your things, these cloth bags come in an assortment of fun patterns and can hold up to 50 pounds. They fold into flat pouches for easy storage, and can carry up to three plastic bags’ worth of groceries.

Laundry Detergent Strips
Get rid of bulky and messy laundry detergent and opt for these nontoxic sheets that make laundry a breeze! With both scented or unscented options, these sheets are bound to make laundry time easier. Not only are they easy to use, they’re refillable as well.

SimplyZero.co | 207 W. Loveland Ave, Loveland 

What’s one thing Rachel wants you to know about what they’re doing at Simply Zero? “We call ourselves a ‘sustainable lifestyle shop, refillery and community,’ and I think the community piece is a really big part of it. Such a big part of making a lifestyle change like going ‘zero waste’ is having a community to support you.”