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Reputation Built on Hometown Results

How trust, repeat customers, and recommendations shaped Lakeside flooring, a provider into our hometown story

In Lake Houston, reputation does not travel through flashy ads or billboards. For Lakeside Floors, the customer experience is the top priority. It's a trust that has been earned in communal moments of uncertainty.

Owners Colleen and Kenny Hoyt are less about business and more about the people they interact with over the years, day in and day out. Like when a home has flooded, when a budget is stretched thin, when a relocation happens faster than planned, or when a family home must be prepped for sale under tight deadlines. These are not ideal conditions for decision-making, yet they are often the stories homeowners carry when they walk into the showroom. The people at Lakeside Floors provide a place to pause, ask questions, and regain peace or clarity under pressure. 

That role became especially clear during Hurricane Harvey. Colleen recalled customers dropping in just to sit in the showroom, to escape the chaos of what was happening outside. People cried, shared stories, and waited together. Some recognized one another not as shoppers, but as neighbors who had crossed paths during rescues. One homeowner realized the person sitting nearby was the same individual who had saved them from their flooded home.

That sense of care extends beyond Colleen and Kenny. Customers often describe feeling respected by the staff in their own homes, noting the professionalism and consideration shown during each phase of work. At Lakeside Floors, the work centers on helping homeowners navigate flooring solutions across carpet, hardwood, luxury vinyl, tile, and stone. It not just floors there are countertop options for kitchens and bathrooms too. Much of the teamwork happens in what customers never see, seamless coordination that keeps projects moving forward while reducing interruptions to their days.

In those moments, Lakeside Floors was not about flooring. It was about how a business fits into our community. Customers confirm it through experience. Families return for new projects, parents recommend Lakeside Floors to their grown children buying their first homes. It is a trust that has grown through consistency, where a homes floor comes from people who care where the soles of those feet have been and where those souls are going.

“We tell people to take a breath,” Colleen Hoyt says. “Just do one thing at a time,” Kenny Hoyt adds.

Businesses featured in this article