As All About Trucks and Autos celebrates its 20th anniversary this year, owner Daniel Morris reflects on the journey that has shaped his locally owned truck customization and accessories shop into a trusted name in the community. What started as a small family business has grown into a cornerstone for truck enthusiasts and owners alike, providing high-quality customization services like wheels and tires, lift and level kits, spray-in bedliners, and more. But as Daniel tells it, the secret to their success goes far beyond the products they offer—it’s rooted in passion, perseverance, and a commitment to building lasting relationships.
Advice for Aspiring Entrepreneurs
For those considering taking the leap into entrepreneurship, Daniel has one piece of core advice: “Find something you love doing, and don’t stop doing it. The first few years running your own business can be tough, but don’t give up.” Starting any business comes with its challenges, and Daniel knows this firsthand. “It can take some time to get your name out there and figure out a system that works for you,” he explains. “A few important things I’d say are good customer service and advertising your business. Without those, you won’t get far.”
Daniel’s own experience speaks to the value of perseverance. He’s seen the ups and downs of owning a small business, but his dedication to his craft has kept All About Trucks and Autos thriving. "Good customer service isn’t just something we talk about—it’s something we practice every day," he says. "That’s how you build loyalty."
The Reward of a Job Well Done
One of the most fulfilling aspects of running his own business, Daniel shares, is the satisfaction of seeing a project come to life. “A customer will come in and tell us everything they’re wanting to do to their truck, we order the parts, and after we finish the work and show them the results… there’s nothing better than seeing them get excited and be satisfied with our work,” Daniel says with a smile. For him, the reward is in those moments when a customer’s vision is brought to reality, and they leave with a vehicle customized to their exact specifications.
It’s not just about the trucks, though. Over the years, many customers have become much more than clients. “We have a lot of loyal customers that have become great friends,” Daniel says. “We strive for our customers to feel like family.”
The Strength of a Family Business
For Daniel, one of the greatest blessings of owning All About Trucks and Autos is working alongside his wife and kids. “I love being able to come to work every day and be with my family,” he says. “We all work together really well, and we all have different strengths and skills that keep us running smoothly and efficiently.” Each family member plays a role that helps the shop function at its best, whether it’s handling the technical aspects of the work, managing the day-to-day operations, or interacting with customers, and their combined efforts have made the business what it is today.
Recently, All About Trucks and Autos faced a significant challenge when Hurricane Helene hit the area, leaving the shop without power and halting business temporarily. “It was a tough time for us, but we worked together as a family and made a plan to move forward,” Daniel recalls. “We’re so thankful for the community and for those who supported us during that time. The outpouring of support reminded us why we love serving this community.”
Gratitude for 20 Years
As Daniel looks back, his gratitude shines through. He is thankful for the support of loyal customers, the opportunity to work alongside family, and the strength of the community that has been with them through thick and thin. “We couldn’t have done it without our customers, our family, and the community,” Daniel says. “It’s been a blessing to do what we love every day, and we look forward to continuing for many more years.”
All About Trucks and Autos has not only customized countless vehicles, but it has also built lasting connections, becoming a business the community can trust and depend on. All About Trucks and Autos is located at 640 South Old Belair Road. To get a free quote, call 706.855.8768. To see pictures of past work, follow them on Facebook and Instagram at @AllAboutTrucksLLC.