Samsung Electronics America is elevating home entertainment and interior design with the 2025
launch of The Frame Pro and a refreshed lineup of The Frame, along with an expanded Samsung
Art Store. Whether you're an art aficionado, a movie buff, or both, these new additions deliver
stunning visuals and unmatched customization.
The Frame Pro: Art Meets Cutting-Edge Tech
The all-new Frame Pro (65”–85”) brings premium Neo QLED 4K display technology, a clutter-
free wireless setup via the Wireless One Connect Box, and ultra-smooth 144Hz visuals. Designed
with Pantone® ArtfulColor validation and an anti-reflection matte display, it delivers museum-
quality art and cinematic performance in one slim, gallery-worthy frame.
The Frame: A Classic Refined
Returning in sizes 43”–65”, the refreshed Frame now features the same powerful NQ4 AI Gen3
Processor and enhanced 144Hz refresh rate. It also includes energy-saving features like dynamic
refresh rates and brightness sensors — all while remaining the world’s best-selling Art TV.
Expanded Samsung Art Store: Your Personal Gallery
Now accessible on more Samsung models than ever, the Samsung Art Store boasts 3,000+ works
from over 1,000 artists, including exclusive partnerships with MoMA, Art Basel, and more. A
new Art Store Streams feature offers 30 free curated artworks monthly — no subscription
required.
Smarter Than Ever
Both The Frame and The Frame Pro are powered by Samsung Vision AI and One UI Tizen,
bringing features like real-time actor bios, live translation, smart home control, and even gesture
control via Galaxy Watch.
With artistic beauty, smart features, and powerful performance, Samsung’s 2025 Art TV lineup
brings the best of both worlds — style and substance — to your living room.