They kiss our boo-boos and make everything better.
They make Kraft dinner and let us watch VHS tapes.
They forgive us for backing their Mercury Sable into the retaining wall. Twice.
I am speaking, of course, about mothers: a group of women so important that they deserve many extraordinary gifts from SCHEELS.
WOAH! Time out! Isn’t SCHEELS a sporting goods store conveniently located in Eden Prairie Center, where it’s open 9:30am to 9pm Monday through Saturday and 10:30am to 6pm on Sunday?
It is. But SCHEELS isn’t just packed to the hilt with things athletes and adventurers need. It’s also equally packed to the hilt with the types of gifts ladies appreciate way, way more than boring old junk like designer shoes, gold jewelry, or luxury vehicles.
“I’d accept any of those as gifts if you offered them to me,” said Amy Dahlquist, assistant store leader. “But as a mom who spends so much of her time on the go (as so many do), my favorite gifts are ones that help me look and feel great anytime, anywhere.”
If SCHEELS’ sales numbers demonstrate anything about Eden Prairie women, it is their inordinate fondness for Birkenstock sandals. “Young or old. Stylish or laid-back. Birkenstocks hit the mark for everyone,” Amy explained. “They’re available in so many styles and colors these days, it’s impossible not to find a pair you’ll love. And even though footwear designers spend millions developing new-and-improved foam midsoles each year, nothing will ever top the spongy-yet-durable comfort of real cork. Perfect for moms who go the distance!
“Birks pair especially well with apparel by Varley. The London-based designer sources fabrics from Italy to create comfortably casual yet effortlessly elegant sweaters, knitwear, shorts, club dresses and more. It’s house clothes you can wear to the country club … or maybe it’s the other way around? Either way, in Varley, you look like you belong wherever you are.
“If we continue in the vein of voguish yet practical, then I must recommend giving mom a fab new pair of sunglasses. My own husband knows to only buy me ones by Maui Jim – a trendy brand, which offers a wide assortment of shades to suit any Lake Riley beach girl’s style. I appreciate how well Maui Jim protects my eyes, too. Their PolarizedPlus2 lenses eliminate UV radiation, and also minimize glare to make boating more comfortable and driving much safer.
“Our Bogg Bags are especially popular among the boat set, but anyone would fall for their light-hearted and ever-lasting design. Bogg Bags remind me of a certain brand of sandals named after an aquatic reptile. They're even made of the same tough material (ethylene-vinyl acetate, or ‘EVA’), which means there’s no amount of summer fun they can’t stand up to. Trust me: There’s no such thing as ‘too waterproof’ when you have kids. We also offer neat Bogg Bag accessories, like water bottle holders and extra pouches.
“Want to knock it even farther out of the park this Mother’s Day? Check out our huge selection of home decor. Everyone adores brightly colored and uniquely patterned tea towels by Geometry. And if she enjoys creating an ambiance that pleases all the senses – or just hopes to cover up dog stank – get her a Pura. It’s a Wi-Fi enabled natural fragrance diffuser that you can preset or control from your phone!”
Thank your mom for putting up with you all these years. Thank the mother of your own kids for the same. Go to SCHEELS and buy presents! And buy something nice for yourself while you’re at it. You deserve a reward for being thoughtful. SCHEELS.com