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The Beach Loft Views overlook Main Street and out towards the ocean

Featured Article

Seabrook

If You Build It, They Will Come

Photography by Courtesy of Seabrook and Zach Emerson

Originally published in Bellevue Lifestyle

Casey and Laura Roloff had a “Field of Dreams” vision for the Washington coast.   The couple had successfully built a village community called Bella Beach on the Oregon coast and were inspired to do it again somewhere else.   After doing some research, they discovered something interesting: there are 10 lodging units on the Oregon coast for every one lodging unit on the Washington coast, but Washington has more than double the population and five times the household wealth within a three-hour drive.   The couple then took a road trip along the Washington coast and encountered a gorgeous bluff with acres of vacant land behind it.  The stars seemed to have aligned for the Roloff's on that bluff as they both realized this property is exactly what they were looking for.  “So, we thought, it’s just build it,” Casey said, “and they will come.”

And build it they did, and are continuing to do.  It’s been 19 years, and currently Seabrook consists of 500 homes, 75 lived in year-round (several homeowners left the city during the pandemic and bought a home in Seabrook full time), and 275 in the rental program.  This year, Seabrook will build 70 homes, and start on the Pacific Landing (34 luxury apartments + 7,000 SF of retail). 

Casey gave Bellevue Lifestyle a tour of the town, where we learned that every detail was considered, each home intentionally built, each walking path, each front porch…everything was deliberate, down to the curb of the street.  Seabrook aims to be a place people want to live, work and play.   The town center has a little something for everyone; you can hang at the food trucks with the kids and the dogs, or catch the sunset at the fantastically curated wine bar (no kids allowed).

There are those that say the town feels too forced, too perfect, like straight out of “The Stepford Wives.” And while it’s no doubt that every inch of Seabrook was calculated and curated, the intention behind it is incredibly thoughtful, sustainable, and with a heart for community.  The Roloff’s make it known that their biggest legacy is to make Seabrook an inclusive place. Anyone is welcome to visit and enjoy Seabrook.  And there is plenty to do while visiting.  The town itself host events throughout the year, and Mother Nature provides opportunities nearby to dig for razor clams, forage for mushrooms, fish, mountain bike, surf, hike and more.

Jon and Georgina Brandt bought a Market Street Loft in Seabrook because of the rare combination of nature, water, accessibility, luxury, family fun, adult fun and charm.    Their “Beach Loft” is coastal chic with modern touches, and they shared some of their favorite design features with Bellevue Lifestyle.

1. Our custom, built-in, triple bunk beds were essential for our family of 5 in a 2-bedroom condo and were possible thanks to the 10+ foot ceilings in The Beach Loft. Our vision and design was brought to life by Chris from Seabrook Construction.  There is beautiful white oak guard railings and ladders, personal reading lamps and headboard shelving to prop up a teddy bear or keep favorite bedtime stories nearby.   

2. The design objective of the master walk-in closet and vanity was to reimagine the basic low functioning closet into an unexpected space that was fun and functional by adding custom closet built ins, a white oak dressing table, some whimsical wallpaper, a Capiz chandelier and a gorgeous brass vanity mirror. 

3.The intimate seating area nestled in the bay window with an ocean view was a very important design element because it added a lot of functionality for our family. It is our favorite spot for morning coffee, an afternoon nap, evening cocktail hour and family game night. It is warm, versatile, comfortable, and elegant.

  • The Beach Loft's custom, built-in, triple bunk beds
  • Bay window seating with ocean views
  • The Beach Loft Views overlook Main Street and out towards the ocean
  • Master walk-in closet and bathroom