At Joyologie, joy is more than a name—it’s the atmosphere. Owner Joy Rabeaux has created a space that mixes easy, coastal style with humor and heart. “I like to have things that make people laugh,” she says. “It’s not supposed to be perfect. It’s supposed to be fun.”
This Fountain Square favorite is the most whimsical of Joy’s three boutiques, where clever coasters and playful gifts mingle with pretty jewelry and soft, sparkly sweaters. Popular finds include Spongellé soaps, Lampe Berger fragrances, and bracelets beaded in Morse code that spell out words like “Mom” or “Grandma.” “I try to pick things that mean something to me,” Joy says. “Maybe they’ll mean something to someone else too.”
After a busy November and another successful Small Business Saturday, December brings a fresh wave of shoppers looking for thoughtful gifts and lighthearted finds. The store’s “buy three, get one free” Lampe Berger promotion and rotating holiday specials make it easy to check off everyone on your list—while having fun doing it.
Regulars often stop by weekly just to see what’s new. Joy rearranges displays constantly so the shop always feels fresh. “People just like to visit,” she says. “I try to keep them entertained.”
Beyond the merchandise, Joyologie continues to be a gathering place. From monthly “fairy hair” pop-ups to collaborations with other women-owned Fountain Square businesses, Joy has built a bright little community anchored in laughter and connection.
At Joyologie, that’s the real gift—finding something that makes you smile.