As the seasons shift, many feel ready for a reset, and one way to do it is with a fresh approach to self-care. At Trend Salon, owner Tara Kennedy sees firsthand how investing in personal care can influence confidence and overall well-being.
“We believe when someone looks in the mirror and likes what they see, the body and mind automatically react in a real physiological way,” Kennedy said. “You hold your head higher; you get a pep in your step. We have personally seen clients transform in our chair. Their whole demeanor changes. How you look plays a direct role in how you feel about yourself, and in return, how you present yourself to others.”
Seasonal change often brings clients looking for brighter, lighter results after months of winter dryness. Kennedy says both hair and skin treatments trend toward restoration this time of year.
“We turn to refresh treatments for both hair and skin,” she explained. “We shed our winter cocoon of drier, heavier hair and our old skin with advanced treatments to revitalize both the hair and the skin cuticle. We also see the dramatic instant results of a professional dermaplane to remove dead skin, and a penetrating oxygen-driven facial to fill your skin cuticle with serums that hydrate and leave you glowing.”
For those new to self-care, Kennedy encourages starting with simple habits that make an immediate difference. “If you are looking for an at-home instant revival, hydrate. Drink your water -- do not underestimate what this will do for your skin,” she said.
She also reminds clients that prioritizing themselves is not selfish. “We truly can't care for others in the best way if we aren't at our best. We can't fill from an empty cup. Being your best allows you to give your best to those in your life that matter most.”
Personalization is central to the salon’s approach. Rather than recommending trends alone, the team builds plans around lifestyle, time commitment, and budget.
“Lifestyle is such a huge part of what we take into consideration before we set a plan for your hair and skin care,” Kennedy said. “We do a full consultation to determine not only your skin tone, but also your complexion texture, and your hair texture and density.” Stylists and estheticians also discuss how much time clients spend on themselves, how much time they want to invest in the salon, and what their budget is for a customized plan.
Behind the scenes, ongoing education supports clients’ experiences. “We want to be the absolute best in our industry in product knowledge, technique, and consultation,” Kennedy said. “We believe if we invest in ourselves, we can give an experience to our clients that they can't get anywhere else.”
As warmer weather approaches, Kennedy recommends repairing winter damage before peak sun exposure begins.
“Everything is dry and brittle. You want to exfoliate, cleanse, clarify, refill skin and hair with top, clean, concentrated ingredients and seal it in,” she says. “Repair and reinforce your natural barrier, get your glow back, before the sun is at its peak damage-causing season!”
For more information or to book an appointment or an online consultation for some services, visit TrendSalonCville.com.