For many people, choosing a new pair of glasses is about much more than improving vision. Eyewear has become an essential part of personal style – an accessory that can express confidence, creativity and individuality. At Owl Optical in Minneapolis, husband-and-wife owners Chris and Julie Hansen have built a reputation for helping clients discover frames that feel as unique as they are.
As trends evolve, the Hansens have noticed that eyewear preferences often vary by generation. While some styles remain timeless, different age groups are approaching frames with their own perspectives on fashion, comfort and self-expression.
“For older crowds, we still see a lot of aviators in all different shapes and thicknesses,” Chris says. “There are still a lot of people who want chunky frames that stand out, but there are also many people who want stylish but lightweight frames.”
That balance between making a statement and finding everyday comfort has become a defining theme in eyewear today. While bold frames continue to have a strong following, many customers are looking for designs that feel effortless and easy to wear. Lightweight materials, including thin acetate and titanium, have grown increasingly popular for those who want a refined look without sacrificing comfort.
The appeal of titanium frames, in particular, comes from their combination of durability and sleek design. These frames offer a minimalist aesthetic while remaining comfortable enough for all-day wear, making them a favorite among clients who want sophistication without excess weight.
Younger buyers, meanwhile, are often gravitating toward classic styles with a modern edge. Rather than chasing short-lived trends, many are investing in well-crafted frames from brands known for their heritage and craftsmanship.
“Young people tend to want looks from Garrett Leight and MOSCOT,” Chris says.
These timeless silhouettes reflect a growing appreciation for quality and design. Instead of simply purchasing glasses as a necessity, younger customers are often viewing eyewear as an investment piece – something carefully chosen and worn as part of their overall look.
That interest in craftsmanship has also led to increased demand for high-end frames. The shop has seen customers embracing luxury eyewear brands such as Matsuda, along with its newest addition, Akoni. Known for meticulous construction and distinctive design, these brands appeal to those looking for frames that are both functional and artistic.
While neutral colors continue to dominate sales, there is still room for personality. “There is still a desire for color, though we sell more black and tortoise shell frames,” Chris says.
Black and tortoise remain classics for a reason. They are versatile, sophisticated and able to complement a wide range of styles. At the same time, subtle variations in color, texture and transparency allow customers to find frames that feel personal without being overwhelming.
Certain shapes have also maintained their popularity. Cat-eye frames continue to attract customers who appreciate a vintage-inspired silhouette with a contemporary feel. Round frames remain another enduring favorite, offering a softer shape that works across a variety of face shapes and personal styles.
One of the strongest trends the Hansens have noticed is a continued preference for larger frames. Oversized eyewear has remained popular, offering both a fashion-forward appearance and a sense of confidence.
“We are still seeing larger frames sell better on average,” Chris says.
The move toward larger silhouettes reflects a broader shift in eyewear toward individuality. Rather than blending in, many customers are choosing frames that become a defining part of their appearance.
At the same time, some trends are beginning to fade. Narrow frames, once a popular choice, have fallen out of favor as customers move toward more substantial shapes. Clear frames have also become less dominant, replaced by translucent options that offer a softer, more nuanced take on transparency.
For the Hansens, the ever-changing world of eyewear is what makes their work so rewarding. Each customer brings a different sense of style, personality and lifestyle needs, and the goal is to find a frame that feels like a natural extension of who they are.
Whether someone is searching for a bold statement piece, a lightweight everyday frame or a beautifully crafted luxury design, today’s eyewear options offer more ways than ever to showcase individuality. At Owl, Chris and Julie Hansen continue to help clients see clearly – while making sure they look their best doing it.
For more style information or to schedule an appointment with Owl Optical, visit owloptical.com or call 612-367-4106.