Imagine enjoying a massage every day, or even multiple times every day. In the morning for a rejuvenating jumpstart. After work to de-stress. Following a workout to help muscles recover. Before bed to wind down.
No appointments. No waiting.
Immediate relief, recovery and relaxation.
Sounds like the stuff of science fiction, right? The future is here. Step inside Furniture for Life in the University Village shopping center.
You have never seen chairs like these.
Extraordinary Massage Chairs
No mall-grade machines in this place. Instead, the serene showroom features a couple dozen highly sophisticated massage instruments that so closely simulate a visit to a skilled massage therapist, people regularly fall asleep here.
“It’s a hard battle to beat the massage chair and stay awake,” says Cliff Levin, who founded the Boulder-based company nearly two decades ago. “The chair just overcomes them in a very, very sweet way.”
That’s ok. The team is expecting it. This is an unhurried environment. Take your time. Ask questions. Sit in some chairs. Maybe even accidentally catch a nap.
“I would describe it as high-touch, low-pressure,” Levin says. “We want you to feel comfortable. It really isn’t a matter of trying all the chairs. … It’s no different from trying 10 bottles of wine. Good luck remembering what that first one tasted like.”
Wander around a bit. Talk with Pete and the other comfort consultants in the Colorado Springs store–they’re here to help sort out which chairs might be the best fit for you, based on your individual needs. Do you prefer a light touch or a deep knead? Are you looking to remedy a physical issue or for a 15-minute escape?
“We want to understand what they’re hunting for on this mind-body continuum," Levin says.
While many massage chairs are marketed online through complicated tech specs, Levin believes that approach often leaves customers more confused than informed.
“Massage chairs are sold online in the sort of stew and soup of technical jargon, which is a pile of poo, honestly, as it relates to creating any kind of understanding of what it does for you,” he says.
Every chair is a bit different. Among the options? Rollers, heat, air massage, zero-gravity recline, accent lighting, memory settings, lay-flat recline, easy access doors, adjustable shoulder settings, Bluetooth speakers, wireless phone charger—the list goes on. Some even scan the body at the beginning of a massage to measure the torso and tailor head-to-toe massage movements for users of varying heights.
In other words, there is something for everyone.
Furniture for Life also carries various recliners (power, lift, zero-gravity and heated), as well as office chairs from Varier, a Norwegian brand with a long legacy in design excellence.
The website offers a comparison tool, as well as a massage chair quiz to narrow down options. Or, better yet... just walk in, chat with a trusty comfort consultant, sit down and enjoy the relaxing ride.
“You’ve shown up. We have a bunch of different (chair) personalities,” Levin says. “Why don’t you have a seat? You’re shopping now with the most important tools in your tool chest—your body and your mind. … Our whole shopping experience is really geared on sensations and feelings. Chairs that are a good fit become immediately apparent.”
Tools for Stress, Recovery, and Maybe Even Better Sleep
Beyond comfort, high-quality massage chairs may reduce the need for frequent visits to professionals such as chiropractors, physical therapists and massage therapists. They may also support mental health and sleep hygiene.
“A massage chair that effectively clears your mind… is a far better solution than alcohol or pills,” he says, adding that for those who wake in the middle of the night with racing thoughts, a massage chair can be “an incredibly powerful tool."
It’s always there, day or night, allowing the owner to disconnect from the challenges and pressures of everyday life and find more moments of peace.
“If you get the right massage chair and commit to using it regularly, you’re going to be nicer to your kids,” Levin says. “You’re going to have a longer fuse.”
Why Furniture for Life?
This company knows what it is doing.
Levin has been involved with massage chairs since 1996 and has over 25 years' professional experience promoting health and wellness. In 2006, he moved to Boulder and a supplier reached out for some distribution help with a specific, high-end massage chair from Japan. That was the springboard that led to the founding of Furniture for Life.
The company has since evolved from distributor to creator.
“We went from really just being a purchaser … to our own design shops,” Levin says. “We brought our own sensibilities to it.”
Today, Furniture for Life has stores in nine states and around the world. And when you need help? The products here are covered by top-notch warranties.
“There is no store that specializes in massage chairs the way that we do, offering the breadth that we do,” Levin says.
So stop in, kick off your shoes and feel the magic for yourself.
Address + Phone: 5134 North Nevada Ave., Suite 120 | 719-698-7574
Website: https://www.furnitureforlife.com/locations/colorado-springs/
Facebook: @FurnitureForLifeColoradoSprings
Instagram: @FurnitureForLifeMassageChairs