Rooted in decades of local experience and steady growth, Superior Honda and Acura of Omaha has built a reputation extending well beyond its showroom. From its early days in Council Bluffs to its established presence in West Omaha, the dealership reflects a long-standing commitment to service, consistency and community connection.
The business has evolved over more than 40 years, growing from a small operation into a full-service dealership while maintaining a clear sense of identity. That continuity is driven in large part by leadership and a culture that prioritizes people.
New Car Manager Cody Gilmore, who has spent more than two decades with the dealership, points to the relationship between ownership and employees as a defining factor.
“In my time here, I’ve watched our ownership and general manager create a very close-knit working relationship with employees,” Gilmore says. "The result is a workplace where long-term careers are common and where customers are greeted by familiar faces year after year."
That stability shapes the customer experience from the moment someone walks through the door. Rather than a one-size-fits-all approach, the team focuses on understanding individual needs and guiding customers accordingly.
“On the sales side, we focus on finding out what the customer’s wants and needs are and then we address the vehicle from there,” Gilmore explains.
The process is structured to be efficient while still allowing flexibility, helping customers feel informed and confident at every stage. Time and clarity are central to that experience.
A streamlined process begins with a conversation to narrow down options, followed by tailored vehicle presentations and test drives that reflect what matters most to the customer. From there, pricing and financing are presented in a way that aligns with each individual’s preferences.
“Our reputation definitely means a lot to us. Transparency and building trust are always big,” Gilmore emphasizes.
That mindset continues beyond the initial purchase. If a customer encounters an issue, the team works to find a solution that maintains trust and satisfaction.
The dealership’s offerings further reinforce its credibility. As a Honda-focused retailer, it provides access to a full lineup of vehicles, including both hybrid and electric models. Customers can also explore a wide selection of certified pre-owned and used vehicles across multiple brands.
In addition to sales and leasing, Superior Honda and Acura of Omaha offer on-site financing, a full-service maintenance department and a parts center, creating a comprehensive automotive resource in one location.
Service plays a key role in maintaining long-term relationships. Many customers continue returning well after their initial purchase, relying on certified technicians for routine maintenance and repairs. That consistency has helped build a loyal customer base that extends beyond the immediate Omaha area.
The strength of the team is another defining element. With decades of combined experience, employees bring both knowledge and approachability to their roles. The dealership emphasizes diversity, with multilingual staff members who can assist customers from a variety of backgrounds. This inclusive approach ensures customers feel comfortable and supported throughout the buying process.
Community involvement remains an important part of the dealership’s identity. Through initiatives like Project Pink’d and local toy drives, Superior Honda and Acura of Omaha connects its business efforts with meaningful causes.
“We’ve done Project Pink’d for over a decade. Every Saturday in October we’re dressed in pink and a portion of every car we sell goes to Project Pink’d while the customer gets a discount, too,” Gilmore states.
These efforts create a direct impact while allowing customers to participate in giving back.
Leadership continues to guide the dealership with a balance of high standards and steady support. That approach has helped foster a culture where employees are encouraged to grow and where customers benefit from a team that takes pride in its work.
At its core, Superior Honda and Acura of Omaha are defined by experience, consistency and a commitment to its customers.
“Buying a car can be a lot. It’s definitely overwhelming, especially if you don’t do it every day, so we try to take down as many roadblocks as possible,” Gilmore says.
For drivers looking for a dealership that combines a wide selection of vehicles with a thoughtful, customer-focused approach, Superior Honda and Acura of Omaha offer a trusted option.
To browse inventory, schedule a test drive, or learn more about their services, visit their website, hondaofomaha.com to get started.
“In my time here, I’ve watched our ownership and general manager create a very close-knit working relationship with employees. The result is a workplace where long-term careers are common and where customers are greeted by familiar faces year after year."