If you’ve spent any length of time browsing McKinney and Prosper community groups on social media recently, you’ve likely seen your neighbors or friends asking: “Who do you recommend for a Mommy Makeover?”
And the resounding answer: Dr. Naveen Setty
So, what exactly is a “Mommy Makeover,” and why is Dr. Setty the emerging top choice for North Texas moms’ groups? We visited Setty Plastics & Aesthetics to find out more.
“Pregnancy is great,” Dr. Setty says. “Having kids is wonderful. But it does change a woman’s body, especially after having multiple children. So the Mommy Makeover is a very popular procedure. It typically involves a breast lift, with or without implants, a tummy tuck, and liposuction. More recently, what’s become popular is adding a Brazilian butt lift, where we transfer fat to the buttock area to help contour that as well.”
Setty points out how many moms today don’t have the luxury of taking post-operative downtime for numerous surgeries. “The nice thing is we’re taking care of multiple areas in one procedure,” he says. “A lot of these women may work outside the home as well as take care of their kids. So having just one procedure, where moms can get everything done and then get back to life, is really helpful.”
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Setty relocated his thriving practice from North McKinney to his new location in 2020, just as Covid hit and began to close businesses. Yet he considers that downtime “a blessing in disguise” for his patients. “We were shut down for six weeks from a surgical standpoint,” Setty says. “So it really gave us plenty of time to get everything up and running, to make it as seamless of an experience as possible when patients started coming back.”
And Setty’s facility, complete with its own surgery center, is built for a post-Covid era.
“We have everything here,” Dr. Setty says. “Before, I would have to take my patients to a hospital facility for surgery, where you get exposed to more people, other patients—maybe sick patients as well. Versus now, it's a very limited group of people that are coming in here. It’s a more controlled environment, so I think patients feel more comfortable with that.”
The policies and procedures Setty has in place were created with the well-being of his staff and patients in mind. “Early on, we adapted a lot of safety protocols to really make it as safe as possible so our patients can feel comfortable coming here,” he says. “We still continue with mask-wearing. We still do pre-screenings before people come in. With surgery, we’re very strict about pre-operative Covid testing. We do a lot of different things for the safety of the staff, and also to make sure patients heal well after surgery.”
The emergence of Covid impacted Dr. Setty’s business and clientele in other fortunate ways as well.
“I think a lot of people during the pandemic realized that life is kind of short,” Setty says. “It seems the mindset is that, ‘if there are things I’ve been thinking about doing, I should just go ahead and do them.’ I think plastic surgery became something that people realized they’ve been thinking about for a long time, so now it’s just ‘go ahead and do it.’ I’ve heard that from a lot of patients.”
Setty also credits the increase in remote work for giving his clients the opportunity to undergo procedures they may not have been able to logistically consider in pre-pandemic times.
“People have been working from home,” he says. “Where before, people were worried about taking that time off from work, now it’s a lot easier to manage your life after a big surgery like a Mommy Makeover.”
Plus, the doctor says, being at home during the pandemic has provided people more opportunity to research and become exposed to various operations, as well as gaining awareness of what’s available.
Add to that the increasing candor of celebrities and others in the public spotlight, and Dr. Setty believes plastic surgery has become more accessible and more acceptable than ever before.
“Just the fact that you see on these Facebook groups, people talk about it openly—it has changed a lot,” he says. “I started my training in 2001. At that time, people kind of kept it quiet. They didn’t talk about it as much. But now cosmetic surgery is pretty mainstream.”
And it’s not just for moms.
Dr. Setty says men actually make up 10% - 20% of his clientele.
“Statistically, across the country, male plastic surgery is growing significantly,” he says. “Liposuction and Botox are very common now for men. Male plastic surgery is becoming a lot more accepted. It’s still a little more hush-hush, obviously, than it is for women. But it’s becoming much more popular.”
Setty’s passion for his work is even more evident as he shares stories about his male clientele. The doctor says many of his male patients were unaware, and become quite excited when they find out, that a common condition called gynecomastia can be treated with male breast reduction.
“That is actually one of my favorite surgeries,” Setty says. “Seeing these guys coming in, being very embarrassed by the situation, and then seeing how confident they are afterwards is rewarding. I even had a gentleman in his seventies who came from Arkansas to have this treated. He sent us a picture six weeks later. He said, ‘I haven’t worn this type of shirt in fifty years because I was always embarrassed about my chest.’ So, male plastic surgery is definitely very satisfying. It’s nice to see that it’s becoming more accepted.”
For men who may be considering a cosmetic procedure, Setty says his staff is welcoming.
“There is no judgment here,” he says. “We definitely treat plenty of men, so it’s not like an, ‘Oh, what are you doing here?’ type of thing. It is different treating a man versus a woman. There are different expectations; it’s a different experience. But we’re very comfortable treating men, and we try to make it as comfortable as possible for them.”
In fact, it’s not uncommon for couples to come in together for consultations, according to Setty. He’s happy to see romantic partners and spouses coordinate their schedules to each take care of the other during their post-operative stages.
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Dr. Setty calls Prosper home, and enjoys any opportunity he and his wife, a pediatrician, can find to get out of the house and explore the community offerings. They like to try new places for date nights, and the doctor credits his amazing staff with helping him balance business and his personal life. The Setty family was initially drawn to Collin County from the midwest while searching for warmer winters. Now, more than a decade later, Dr. Setty draws patients to McKinney from all over the country, and even the globe, through the warmth of his practice.
“I think if you look at our online reputation, a lot of it is about the time we take with patients—making them comfortable, really walking them through the process, and being there every step of the way,” says Setty. “It’s not that you just come in, and once your surgery is done here, it’s over. We really take pride in—not just the surgery, but the whole process—making it as pleasant of an experience as possible for people.”
Setty speaks with empathy for his clients, understanding how daunting it may feel to seek out cosmetic procedures. “It can be a very nerve-racking experience, even for the initial consultation,” he says. “Coming in for the first time and having to disrobe in front of a stranger, and you’re showing your biggest insecurities. So, we’re trying to make our patients as comfortable as possible, and make it a good experience. I think that’s why people come.”
Of course Setty acknowledges the results are what has truly driven the growth of his clientele. “A lot of who we see are patients who refer other friends and family,” he says. “And that’s still the best way to know that you’re making an impression on people.”
Dr. Setty says the biggest increase he’s seen at Setty Plastics & Aesthetics has been throughout the non-surgical services. “We have a lot more non-invasive body contouring options,” he says. “We have a nurse injector who does Botox, fillers, and other non-surgical facial rejuvenation options.” The medical spa offerings include laser hair removal, Coolscuplting, microblading, and various skincare options. And Setty says future plans for his practice include expansion of these service lines.
“We’re always thinking about growing and offering more kinds of wellness-type services” Setty says. “Whether it be weight loss management, nutrition in general, even alternative medicine types of options. Because all of this is important to the surgical process—from the pre-operative to the post-operative—having my patients in overall good health is very important to the healing process.”
With a second medical spa location already open in Dallas, Setty says there’s always potential for opening additional medical spas around the area.
Until then, Dr. Setty remains focused on what keeps him motivated: bringing his clients’ groove back.
“It is a kind of self-love,” Setty says. “it is about my patients doing something for themselves, and it doesn’t matter what anybody else thinks. So many people feel youthful; they still feel like their younger selves. But they don’t necessarily see it anymore. So we’re just restoring that confidence.”
And Dr. Setty says that’s what he loves most about his industry.
“When I first started, I was doing reconstructive surgery. But now I’ve transitioned to a purely cosmetic surgery practice,” Setty says. “I think it’s powerful. We really do make people happy, and it’s a nice feeling. It’s not like other aspects of medicine, where people are having to come to you because they’re sick and they need something taken care of. They’re coming because they want to, and they leave here happy.”
