We live in a vibrant community of promising youth, hard-working families, and strong local business owners; all of whom contribute to elevating our little corner of the world to its full potential. This successful combination of elements makes Waconia just that, successful. They also make it strong and mutually supportive, creating ample space for all who contribute. One of those spaces that’s growing in stature and strength is the one in which innovative local women entrepreneurs reside. Gone are the days of leading women simply being desirable for social progress and community well-being, and present are the days when they’re crucial to the heartbeat of this place we call home.
Christine Fenner, president of the Waconia Chamber of Commerce, says that she is seeing a significant increase in the presence of women-owned businesses in Waconia and attributes it in part to the notable characteristics these women possess. “They’re creative, engaging, have a high emotional intelligence, and are very resilient.” And they’re working in and supported by an area where small-town mom-and-pop Main Street businesses can exist and thrive. Sara Hood, co-founder and CEO at Senior Living Insights, adds, “I’m not sure that everyone notices just how many of our retail shops within the city are owned and operated by women, but as I go about my daily life and frequent their establishments it makes my heart happy to see that their businesses are thriving.” And with support from all corners, their momentum is only going to get stronger.
“These women have talents in other areas, not just in their industry, and they bring a different perspective to the table,” Christine explains. Now, there’s a new opportunity to share and showcase these proficiencies with one another through a budding networking group called Women’s Connect.
The idea of Women’s Connect, a group designed to uplift and support women entrepreneurs in Waconia, stemmed from Sara’s excitement and interest in the landscape of women leaders in Waconia. “When I joined the Chamber three years ago, I was pleasantly surprised by the number of female business owners and corporate executives that were a part of it. Many of these ladies were tenured in their businesses, and some, like me, were just starting on their journey of entrepreneurship. Based on that, I thought that it would be beneficial for us to come together to share our experiences, thoughts, and challenges. Being able to engage with other women who have “walked the walk” and who are willing to share their stories, experiences, and resources is a unique situation to have in a community.”
The Chamber hosted a survey and there was an overwhelming response, confirming that this is a group that wants support, accountability, professional development resources, and to have those deeper conversations.
Fortunately, the radiant futures of these trailblazers aren’t solely due to Women’s Connect, there are numerous other opportunities in the community for these empowering visionaries to connect and collaborate. There are social entrepreneurship groups such as Women of Waconia and the DandyLions. Also, the Chamber hosts experiences throughout the year like Sister Saturday and D.E.A.R that promote sisterhood in the way of a great excuse to gather your friends, support local businesses, and just have fun together. “The reason the Chamber exists is to support the business community and enhance the quality of life in the community. We create the space for women to connect,” Fenner adds. And after the magic happens in these spaces, the hope is that other informal support structures, such as business collaborations, cross-promoting, and mentorships, will take shape.
As these women continue to thrive and make their mark, it's evident that their efforts have not gone unnoticed. Sara emphasizes Waconia's belief in the dedication of these female business owners to the community, evident in the way the town supports and embraces their endeavors. "They bring people who live outside of Waconia to shop, eat, and play. This is a win-win for everyone who lives or works within this wonderful community."
These women have talents in other areas, not just in their industry, and they bring a different perspective to the table.
I thought it would be beneficial for us to come together to share our experiences, thoughts, and challenges.
I’m not sure that everyone notices just how many of our retail shops within the city are owned and operated by women.