In the wake of the Palisades and Eaton fires, a number of brands and organizations throughout LA quickly began creating merchandise to help fund relief. Some new groups were even formed with this purpose in mind. “It’s truly uplifting and heartwarming to see not only the parents of the community rally together, but also the kids such as myself,” says Erel Israel, who grew up in the Palisades and lost his family home of nearly 20 years. Israel joined eight childhood friends to form Together Palisades, a grassroots effort committed to restoring and rebuilding their treasured hometown. All proceeds from their poignant Tower 15 T-shirts—which feature the iconic Palisades lifeguard stand covered in ash on the front, and a list of classic local locations, businesses and schools on the back—will be donated to help mobilize cleanup efforts, provide aid for displaced families, assist the recovery of local businesses, support firefighters and more. Here, a look at some of the other products designed to provide aid—and a glimmer of hope.
1. Tower 15 Tee, $30, Together Palisades, togetherpalisades.com
2. Gold & Diamond Eye Heart LA Necklace, $925, Sydney Evan, sydneyevan.com. 100% of proceeds benefit the Los Angeles Fire Department Foundation.
3. Palisades Forever Large Tote, $32, Palisades Gift Shop, palisadesgiftshop.com. 10% of proceeds benefit fire victims, while the rest goes towards this beloved local boutique that was lost.
4. Pacific Palisades Crewneck, $90, Like a Friend Said, likeafriendsaid.com. 100% of profits will be donated to small businesses that burned in the Palisades Fire.
5. Palisades Strong Trucker Hat, $35, Only the Lonely, shoponlythelonely.com. $20 from each purchase goes directly to the California Fire Foundation.