SimpliSafe Enters the Pro-Install Channel at CEDIA Expo 2025
SimpliSafe, best known for its DIY home security systems, officially stepped into the
professional installation channel at CEDIA Expo 2025. The move marks its first major outreach
to integrators, positioning its solutions for homeowners and businesses seeking more customized,
high-touch security options.
The shift reflects a broader trend seen at the show, with DIY-oriented brands like Aqara and
Shelly also expanding their pro offerings. Rather than competing as “budget alternatives,” these
companies are leaning on their DIY roots—ease of installation and user-friendly interfaces—to
deliver value to integrators.
SimpliSafe’s pro channel debut brings its full product line, including Active Guard Outdoor
Protection, an AI-driven system that pairs automated threat detection with live monitoring
agents for real-time deterrence. The hybrid model underscores a growing industry focus on
blending AI with human oversight to provide more proactive, service-driven security solutions.
While details on training, pricing, and integration programs are still to come, the announcement
signals SimpliSafe’s intent to join a security segment where integrators are increasingly seeking
platforms that drive recurring revenue and align with whole-home control ecosystems.