Stephanie Hulka Burnett embraces a quality-over-quantity mindset when curating of clothing. Her lifestyle boutique, seren, the word for “star” in Welsh, offers carefully cultivated clothing pieces, accessories, and luxe products to create approachable style and inviting spaces. Nestled among the shops at the Village at Rancharrah, seren opened in March 2024.
Retail has long been a passion of Burnett’s. She has always wanted to put her keen eye, attention to detail, and mindful approach to shopping to use for a storefront. “I adore Reno and the people here,” says Burnett. “It’s been incredible to experience how excited, supportive, and welcoming everyone is. I am honored to provide a mindful and unique shopping option for this engaged community.”
“The story behind the brand has always been immensely important to me as I select pieces and brands to feature,” Burnett explains. “I want to make sure that not only are the pieces going to look great, but I want them to feel great, both physically and mentally. From the style to the feel and quality of the fabrics, to the way the pieces are produced, each item should make the wearer feel amazing, inside and out.”
Elevated sustainability is important to Stephanie. The items in seren are classic, long-lasting, and elegant all while fitting the somewhat casual vibe of Northern Nevada. They embody an approachable style because dressing casually and comfortably does not mean dressing plainly. “If you feel good and comfortable in what you’re wearing, the confidence that you experience has an exponential effect. I love helping make women feel empowered,” Burnett adds.
Fall is Burnett’s favorite season for style. She says, “The layering, the textures and rich colors, the fabrics—cashmere, wool, silk—it’s such a feel-good season for dressing!”
Stop by seren to see for yourself, visit the website to learn more about brands shopseren.com and follow seren on Instagram for the latest on new styles, items, and special occasions and events @Shopseren_.
"From the style to the feel and quality of the fabrics, to the way the pieces are produced, each item should make the wearer feel amazing, inside and out," -- Stephanie Hulka Burnett