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Small-Town Charm, Big-City Energy

Ashley Schafer of the Main Street Area Association connects downtown with the community

Vibrant. Welcoming. Connected.
As Executive Director of the Main Street Area Association, I work to keep Downtown Ann Arbor vibrant, welcoming, and connected. From signature events to business advocacy, my role focuses on supporting local merchants while creating experiences that bring the community together year-round.

 

Creating Experiences on Main Street
From Galentine’s Day and The Street Art Encounter to Midnight Madness and Summer Streets, each event is designed to bring people downtown and support local businesses, while celebrating Ann Arbor’s creativity.

 

Beyond the Sidewalk
MSAA helps transform downtown streets into welcoming community spaces. From outdoor dining and pop-up programming to pedestrian-friendly events, these efforts encourage people to linger, connect, and experience Ann Arbor beyond the sidewalk.

 

Supporting Small Businesses Every Day
At its core, MSAA exists to support the independent businesses that make Ann Arbor unique, helping to create a downtown where entrepreneurs thrive and visitors feel welcomed at every turn.

 

Why Downtown Ann Arbor Feels Special
Downtown Ann Arbor blends small-town charm with big-city energy. Walkable streets, creative storefronts, amazing food, and a strong sense of community make it a place people love to gather, explore, and celebrate—no matter the season.

Learn more at mainstreetannarbor.org