Water sustains life, landscapes and communities, but it’s also a finite resource. Fortunately, Conserva Irrigation of Little Rock’s number one passion is reducing water waste. Owner Mark Zitzer helps neighborhoods across Central Arkansas identify and repair inefficient sprinkler systems.
“Water is one of Earth's most valuable resources, and we want to preserve it as much as possible,” Mark says. “It also doesn’t hurt that, at the same time, we also help reduce water bills, all while showcasing a healthy landscape by providing the right amount of water to the plants and grass for those that want the best-looking lawn in the neighborhood.”
For many homeowners and businesses, irrigation systems waste more water than they save, unless they’re designed correctly. Conserva Irrigation specializes in eco-friendly sprinkler installation, irrigation system maintenance and seasonal services, so every lawn can receive the right amount of water.
It all starts with a free 50-point comprehensive sprinkler inspection, which includes a System Efficiency Score (SES) and a detailed list of recommended sprinkler repairs and pricing.
“From there, we’ll help you decide what would be critical items, such as leaks that may need to be addressed or simple upgrades that can reduce water waste or improve your system, such as rain sensors, smart controllers or newer efficiency nozzles,” Mark says.
Through a partnership with Hydrawise, Conserva Irrigation offers Wi-Fi-enabled controllers that use real-time local weather data to automatically adjust watering schedules based on actual conditions.
“We only use the best in technology products and design,” Mark says. “For example, ever see a sprinkler system spraying while it’s raining or a sprinkler head spraying in the street? We can easily fix those issues with rain sensors, smart controllers and proper design.”
On top of that, the company utilizes the Toro Precision Series spray nozzles for improved water distribution, which produce larger, more uniform droplets.
“It's also an easy upgrade to improve the distribution of water with a 35% reduction of water usage instantly,” Mark says. “It’s patented H2O chip technology, industry-leading and ranked number one for efficiency.”
Conserva Irrigation services everything from residential sprinkler replacements to large-scale commercial irrigation projects. Mark recalls a homeowner who believed a sprinkler system wouldn’t work because of runoff caused by a hill.
“After testing the soil, we designed a smart system with what’s called a cycle-and-soak automated programmable smart controller that will do shorter but more frequent run times that will give the soil time to capture the water instead of running off,” he says. “Now the homeowner enjoys a beautiful yard that they didn’t think was possible.”
In addition to sprinkler irrigation systems, Conserva Irrigation does adaptive drainage work.
“So if you have unwanted water puddling around your home or landscape, we can help,” Mark says. “A common and easy improvement we do frequently is connecting adapters to gutter downspouts that are pouring too much storm water into certain areas around your home and connecting to an underground pipe and taking that water elsewhere, such as the curb.”
Many older sprinkler systems waste gallons of water every time they shut off.
“We can fix that with proper equipment that will keep the water in the pipes until it is meant to be sprayed or dripped out, saving dozens of gallons every day,” Mark says.
Conserva Irrigation’s innovative irrigation practices and dedication to water sustainability earned it the prestigious 2025 Innovator Award from the Irrigation Association. There are millions of irrigation systems nationwide, and Conserva Irrigation works hard to make every landscape smarter.
“Whether you care about reducing water waste or water bills, or just want the best yard in the neighborhood, it’s a win-win-win,” Mark says.
“Water is one of Earth's most valuable resources, and we want to preserve it as much as possible.”