Daisy is redefining what it means to live in a connected home. As a national home technology integrator with nearly 30 branches across the United States, the company sells, installs, integrates, and supports everything from audio and video systems to full-scale home automation. But according to Ray Tamasovich, Branch Owner of Daisy North Phoenix, the work goes far beyond simply mounting televisions or installing speakers.
“We use technology to help enrich our clients’ lives,” Ray explains. “Our solutions are designed to entertain, enhance, and secure their lives without adding complexity and clutter.”
In markets like Phoenix, where many homeowners split time between primary and second residences, that peace of mind matters. Through seamless integration, Daisy allows clients to monitor and control their homes from virtually anywhere. Thermostats can be adjusted, shades lowered, lights switched off, doors locked, alarms activated, and water leaks detected, all from a phone or tablet.
For aging homeowners, technology can be life-changing. “Technology allows people to stay in their homes longer and gives their family a way to stay connected to them even if they are miles away,” Ray says. Voice-controlled systems allow someone to adjust lighting or temperature with a simple command, removing physical barriers and extending independence.
Daisy was built to be a premier national brand for home technology integration, combining corporate-owned and franchise branches under one collaborative network. Some locations are long-established integrators who transitioned into the Daisy model, while others, like North Phoenix, are newly launched to meet growing demand.
“There are so many options and technologies in this market that no individual can possibly know everything,” Ray says. “Having a network like Daisy gives every branch hundreds of years of experience to help solve complex challenges.”
That network is what sets Daisy apart. Integrating technology means making dozens of devices communicate seamlessly, something rarely straightforward. While a typical integrator relies on a small internal team, Daisy branches have access to hundreds of professionals nationwide who share knowledge in real time. “When competitors hit a snag, they may spend hours on hold with a manufacturer,” Ray says. “At Daisy, we have people answering complex questions over a group chat all the time.”
The industry has evolved dramatically. Years ago, integrators focused primarily on home theaters. Today, smart devices fill nearly every corner of a home. This explosion of connected technology has created opportunity, but also strain. “Home networks and Wi-Fi are becoming overloaded,” Ray explains. With decades of experience in networking and cybersecurity, including work with high-profile organizations, he brings a security-first mindset to residential integration. “You don’t want a hacker gaining control of your surveillance cameras or door locks.”
One area that continues to impress is lighting. “Lighting can change everything,” Ray shares. Modern LED systems can transform aesthetics, enhance security, and even support better sleep cycles and mood.
Ray’s passion began in the early 2000s when he installed his first home theater system. “It was like seeing Jurassic Park for the first time,” he laughs. Though he spent decades in cybersecurity, he admits, “I should have recognized my true passion while building that first home theater.”
Now leading Daisy North Phoenix, Ray focuses on steady progress and strong relationships. “Make progress every day and you can get to where you need to be,” he says, bringing smarter, safer living to homes across the Valley.